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21 Cards in this Set

  • Front
  • Back
Semiology has its roots in the medieval study of Christian and heathen signs and symbols.
F
Hall maintains that he wants to
unmask the power imbalances in society
Michel Foucault believes that
people use the framework provided by the dominant discourse of the day to interpret signs, symbols, and media messages
Hall's main concern with corporate control of mass communication is that it
prevents many stories from being told
The media process that limits the range of alternative ideas and presents these restricted choices as the only options is
ideological discourses of constraint
Which of the following is not one of halls decoding options
Formulate a liberating code
Hegemony is
both reflected and reinforced in the media
Preponderant influence or domination especailly of one nation over another is
hegemony
Douglas Kellner argues that during the Gulf War, the media
all of the above
Both speaking out on oppression and linking that subjugation with the communication media are incorporated in the term
articulation
Halls brand of cultural studies has been criticized because
its strong ideological component limits its credibility
Hall doubts the scientific community’s potential to find any useful answers to important questions about media influence.
T
Marxist scholars are dedicated to empowering those who are marginalized in society.
T
Douglas Kellner’s analysis suggests that the media portrayed the Gulf War in terms that were too complex for the average citizen to understand.
F
According to Michel Foucault, it is inaccurate to separate signs and symbols from mass media images
T
According to Hall, any theory that deconstructs the current structure of media studies should be loudly denounced as supporting the power structure of the elite.
F
According to cultural studies, communication is a unique discipline that should remain separate from other academic disciplines within the overall structure of the university.
F
Hall claims that survey research can be useful in explaining the power of multinational corporations over consumers.
T
Hall’s most positive contribution to mass communication study is his constant reminder that it is futile to talk about meaning without considering power at the same time.
T
Most cultural studies theorists bring an empirical approach to their analyses.
F
Hall’s theoretical framework lacks a basis for preferring one ideology over another.
T