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27 Cards in this Set

  • Front
  • Back
define quantitative research
Descriptive statistics (numerical form) measures human behavior in terms of quantity, frequency, or amount
define qualitative research
Provides non-numerical knowledge about communication to study aspects of communication that cannot easily be quantified, such as the meanings of experience, the function of rituals in organizational life, and how we feel about and engage in online communication.
define ethnography
It's a qualitative method in which researchers try to discover what symbolic activities mean by immersing themselves in those activities and their contexts and gaining insight into the perspectives of those who are native to the context.
define intracommunication
communication with ourselves/selftalk
define interpersonal communication
communication between people
define perception
the process by which we notice and make sense of experience and stimuli around us
define and name the 4 types of cognitive schemata
cognitive structures we use to organize and interpret experiences
1-prototypes-2-personal constructs-3-stereotypes-4-scripts
define prototypes
knowledge structures that define the clearest or most representative examples of some category
define personal constructs and give one example
mental yardsticks that allow us to measure people and situations along bipolar dimensions
example: intelligent-not intelligent
define stereotypes
predictive generalizations about people and situations
define scripts
a sequence of activities that spells out how we and others are expected to act in a specific situation.
define attributions
explanations of why things happen and why people act as they do. We attribute causes for our own and others' behaviors
self-serving bias
We are inclined to attribute our positive actions and our successes to internal and stable factors and to avoid taking responsibility for negative actions and failures and to attribute them to unstable external factors
define regulative rules
regulate interaction by specifying when, how, where, and with whom to communicate about certain things
define constitutive rules
what a particular communication means or stands for
define symbols
representations of people, events, and all that goes on around us and in us.
Describe the emplications of the phrase: Language is arbitrary.
verbal symbols are not intrinsically connected to what they represent
Describe the implications of the phrase: Language is ambiguous.
language doesn't have clear-cut precise meanings
Describe the emplications of the phrase: Language is abstract.
Words are not concrete or tangible phenomena.
The more abstract something is, the more nonspecific/ vague it is
our perception of when interaction begins and ends
a technique to remind us that our evaluations apply only to specific times and circumstances. (p85)
nonverbal communication involving physical touch
refers to space and how we use it in nonverbal communication
refers to how we perceive and use time to define identities and interaction.
communication that is vocal but not actual words
technical term that refers to body position and body motions, including those of the face
personal objects we use to announce our identities and to opersonalize our environment