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91 Cards in this Set
- Front
- Back
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10 types of features |
Personality Profile Human- Interest Story Color Story Backgrounder Trend Story Reaction Piece Flashback How-to Consumer Guide Personal Narrative |
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How to tell if your idea is a good one (story) |
Where did your idea come from is the idea original does the idea surprise you does the idea have movement to it is there a STORY there is there tension is the story true do YOU like the story |
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6 steps to turning your idea into a feature story |
see if it's been done focus your angle talk to your editor do your research plant the package write the story |
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What person should you write in? |
3rd person |
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Nut Graf |
an explanatory paragraph near the top of the story that summarizes what the story is about--or tells readers why they should care. |
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Profiles |
are biographical, but they're more than a who-what-when-where-why rehash of facts. |
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Enterprise Project |
the why the how and what happens next |
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3 ways to paint a better portrait |
Capture details Re-create scenes Add quotes and Dialogue |
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Investigative portrait |
the reporting, through one's own work product and initiative, of matters of importance which some person or organizations wish to keep secret. |
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Difference between criticism and reviews |
critiscism reviews |
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criticism |
the study, evaluation and interpretation of the arts. ponders on the meaning |
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reviews |
are less theoretical. written on deadline to help ordinary readers answer the question |
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How to write criticism that gets good reviews |
Structure your reviews Balance reporting and opinion know your stuff be aware of your biases eschew pomposity don't be cruel |
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Privilege |
a common legal term. It's used to describe benefits enjoyed by a specific group. |
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Fair report privilege |
This allows journalists to report anything said in official governmental proceedings without being sued or censored, no matter how slanderous or defamatory the facts or quotes might be. All reporting must be accurate and fair, however. |
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Opinion Privilege |
this protects written opinions (esp. insulting ones) from libel suits by recognizing a crucial distinction between facts and opinions. |
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Fair comment and criticism |
like the opinion privilege, this allows you to criticize performers, politicians and matters of public interest. |
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Shield laws |
statutes that give journalists the right to protect the identity of sources when questioned during judicial proceedings. |
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Freedom of Information Act |
requiring all federal agencies to make most of their records available upon request. Every state has its own version of FOIA covering schools, courts cops, government etc. |
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Libel |
publishing a falsehood that holds someone up to the public ridicule or scorn. |
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Invasion of privacy |
using someone in a story in a way that violates their right to be left alone |
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Breach of contract |
publishing the name of a confidential source after promising you wouldn't. |
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Plagiarism |
passing off words or ideas of others as your own, without attribution |
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Fabrication |
Manufacturing or falsifying any facts, quotes or events for a story. |
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how does a defendant win a libel suit? |
truth, consent, privilege |
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Consent |
if someone allows you to publish a defamatory statement about him, he can't sue you later. |
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Privilege |
if you don't take sides, the fair report privilege allows you to report on newsworthy statements and public controversies |
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5 criteria of libel |
actual malice opinion public official public figure slander |
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actual malice |
its doesn't mean showing ill will, as you think. in libel cases, it means knowing you are lying or disregarding the truth. |
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opinion |
its safe to express ideas. that doesn't claim to be factual |
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public official |
someones who exercises power or influence in governmental affairs |
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public figure |
a person who has acquired fame or notoriety or has participated in some public controversy |
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slander |
defamation that spoken, rather than printed. |
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Actual malice must be proven |
in defamatory cases of public officials and public figures |
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4 ways to invade someone's privacy |
intrusion public disclosure of private facts false light appropriation |
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Copyright law |
protects you from theft and stops you from stealing |
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Results on plagiarizing copyrighted material |
you could be fired, and you can be sued and forced to pay damages |
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names and logos are trademarks |
corporate attorneys don't want the name of their product to become generically used such as "xerox" for "photocopy" |
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5 reasons your story might get spiked |
vulgar language offensive topics conflict of interest legal/ethical issues reporting flaws
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7 deadly sins |
deception conflict of interest bias fabrication theft burning a source plagiarism |
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deception |
lying or misrepresenting yourself to obtain information |
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conflict of interest |
accepting gifts or favors from sources or promoting social and political causes |
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bias |
slanting a story by manipulating facts to sway readers opinions |
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fabrication |
maufacturing quotes or imaginary sources, or writing anything you know to be untrue. |
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theft |
obtaining information unlawfully or without a source's permission |
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burning a source |
deceiving or betraying the confidence of those who provide information for a story. |
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plagiarism |
passing off someone else's words or ideas as your own |
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Code of ethics |
seek truth and report it minimize harm act independently be accountable |
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how many percent of Americans say they don't trust the press |
62% |
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old way of writing news |
writing long, text stories. But new media requires journalists to plan and produce their coverage in a different way (utilizing multimedia and thinking) |
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newspaper story |
uses a big picture to to catch your eye. use small type |
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web stories |
us small images use big type |
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the flag |
for their online editions, news organizations often devise a new name and spiffed-up logo, while maintaining some connection to their other, traditional-media identity. |
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Index |
the index on the side |
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interactive extras |
online news sites provide features that traditional media can't: webcams, slideshows, blogs. |
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Navigation Buttons |
these quickly link users to the site's most popular sections; the index down the left side is more complete. |
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Lead Story |
this is just a summary, but can you can click the headline to link to the full story, or click the icons below the graphics |
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Ad/promotions |
these usually run either horizontally or grouped together in this right-hand rail. |
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write-through |
a story that evolves as new revisions are written through it. |
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blog |
a web journal or log that is updated frequently. there are blogs by individual journalists and beat blogs. Blogs need to have user comments section to help establish a dialogue with readers. |
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How to post breaking news |
graf1 graf2 graf3 graf4 |
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graf 1 |
what happened and why |
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graf2 |
a statement or quote from an authority |
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graf3 |
whats at stake/ why readers should care |
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graf4 |
additional details |
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hyperlink |
is a computing term, coined in 1965, that refers to navigation element that links one document to another |
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Guidelines for adding links on |
-keep link wording short -use words or phrases that clearly indicate where they are going -let links substitute for lengthly background details -links must be voluntary-not manditory -use links as attribution -familarize yourself with your newsroom's linking guidelines -double-check every link before posting |
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Multimedia |
text photos audio video grapghics |
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podcasts |
provide additional audio commentary by berried, who wrote the series |
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Graphics |
-maps -charts -diagrams -timelines to present date in a visual -accessible way |
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Pros and Cons of user participation |
Pros Cons |
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Pros |
-web users are everywhere YOU'RE not -Web users have untapped expertise -Web users want a communal experience |
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Cons |
-Readers are unprofessional -readers are unreliable -it takes time and energy
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4 main ways you can let web users participate |
comments & discussion surveys polls quizzes interactive media user-generated content UGC
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Media used to produce content for one audience |
now technology has converged- most media jobs require producing for multi platforms, or more than one platform |
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Broadcast journalism |
TV + radio |
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writing for broadcast guidelines |
-use a friendlier, more conversational tone -keep it short, simple. east to follow -dont construit stories in the inverted-pyramid form -use the resent tense as often as possible -contractions are acceptable -attributions and quotes require different treatment -add phonetic pronunciation whenever necessary -use punctuation to help--not hinder--the delivery -avoid abbreviations and symbols -numbers:round them off and spell them out |
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package |
a complete story by a reporter, usually combining sounds bites, voice-overs and stand-ups. |
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Public Relations specialist's job |
is to give out information of an organization and to protect and promote the imagine of the organization. |
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Public Relations job (book definition) |
The skills and tactics used to convey information and maintain a positive public imagine about a person, product, event or organization. |
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PR comm is divided into two areas |
internal & external publics |
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internal |
includes employees, their families, retired employees, contract laborers , stockholders. |
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external |
everyone else including vendors, customers, the media. etc. |
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3 myths about PR |
PR is glamorous PR is easy PR is sleazy |
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responsibilities of a PR |
specialist including writing a press release, writing and or giving speeches, producing newsletters |
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PR person should know |
how to work with the media understand news values how to facilitate journalists doing their job considered the media specialist in an organization |
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4 steps in creating and implementing a public relations plan |
-analyze the situation -plan the strategy -implement the plan -evaluate the results |
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other interactive options |
speeches news conferences special events exhibits lobbying |
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10 steps for writing new releases |
-give your release an engaging headline -give your release a compelling lead -avoid distortion and exagerration -avoid jargon and technical terminology -use proper news writing style -stress the benefits to the reader (and the reporter) -proofread carefully, then do it again -deliver your release at just he right time -deliver your release to the right person |
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boiler information |
basic information about the company or organization that is included on nearly every communication with the external public |
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euphemisms |
inoffensive terms substituted for harsher, more disturbing words. |
