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79 Cards in this Set

  • Front
  • Back

theory

an abstract system of concepts and their relationship to the world



concept+explanation=theory

goals of a social science theory

explain features of phenomenon


describe how and why


predict what might happen


control and effect environment

goals of humanities theory

describe how and why


explain features of phenomenon


reform and bring about social change



evaluate a theory

scope


logical consistency


parsimony-simpleness


utility


testability


heurism-interest

communication research

systematic and cumulative process of descriptive analysis, interpretation, and evaluation in order to solve problems and reform

research process

1. select and narrow a topic


2. review previous literature


3. make research design


4. gather data


5. analyse and interpret data

qualitative

not numbers


interviews

quantitative

numbers


polls

writing an abstract

1. write/describe the research question

2. tell method


3. describe findings


4. explain implications



writing style

clear, concise, coherent, shorter paragraphs, straightforward language, be analytical, be objective, APA

symbol

representation of all that goes on around us

verbal communication

language, spoke/writtenwords

features of language

arbitrary


ambiguous


abstract

functions of language

define, evaluate, organize phenonmena


think hypothetically


reflect on ourselves


define relationships

idioms/barriers

defines you as a member of a community

(British v. American v. Australian)






origin of language

signing/gesturing


singing/music


calls/social dialects

language extinction

when languages are eliminated those ethnicities lose power


control of majority language means domination


one lost every ten days

brute facts

objective, concrete phenomena

institutional facts

meanings based in interpretation

rule of communication

shared understandings among members of a particular culture or social group about what comm means and what behavior are appropriate

regulative rules

regulate by specifying when, how, where, and with whom to communicate

constitutive rules

define what a particular communication means or stands for

punctuation

a way to mark a flow of activity into meaningful units


when interaction begins and ends

demand-withdraw pattern

one demands something such as disclosure an the other withdraws


the more one pursues the more the other withdraw

loaded language

words that slant perceptions

reappropriation

a group reclaims a term used by another group to degrade its members and treats that term as a positive


remove stigma

hypothetical thought

thinking about experience and ideas that are not a part of your daily reality


(plan, dream, remember, set goals)

guidelines for effective verbal communication

be person-centered: aware of others


qualify language: adjust generalizations


own your feelings and thoughts

nonverbal communication

everything except words




-includes gestures, body language, inflection




continuous, spontaneous

ambiguity of nonverbal

meanings vary over time, learned and guided by rule, never completely universal


nonverbal highlights verbal

repeats, substitutes, highlights, and adds to the verbal message

nonverbal regulates comm

organizes


signals when to talk

nonverbal establishes relationship-level meanings

responsiveness, liking, power

nonverbals reflect cultural values

spatial awareness, time, touch

types of nonverbals

kinetic-movement


haptics-relating to physical touch


olfactics-odors


artifacts-personal objects


proxemics-personal space


chronemics-time


paralanguage-vocal


silence-lack of comm

haptics

relating to physical touch


communicates affect, power, and status

guidelines for effective nonverbals

monitor nonverbal comm


interpret other's nonverbal comm tentatively


eye contact

misunderstandings of rhetoric

meaningless discourse


style no substance


exaggerated melodramatic


distraction


deceitful/dishonest


politicians

rhetoric Capuzza

how we influence other people's attitude, values, beliefs or behaviors through the use of symbols when these people have free will

rhetoric historically

winning the soul, persuasion, good men, reason and imagination

rheter

sender of message

rhetoric

message

rhetorical

adjective, rhetorical analysis

7 P's of Rhetoric

public, purposive, propositional, problem solving, pragmatic, poetic, powerful

rhetorical theory

describes and explains the symbolic dimensions of human behavior so as to understand and to reform(improve) the rhetorical process

rhetorical criticism

qualitative research method that systematic analyzes and critiques rhetorical acts and artifacts

fantasy theme analysis tenets

-when people experience a dramatic narrative, they participate in the construction


-discourse changes over time, but the core stays the same


-a composite of fantasy themes emerge, a world view is created (rhetorical vision)

fantasy theme analysis

communicative process by which human beings converge their individual fantasies into shares symbol systems

symbolic convergence

-individual's meanings for symbols converge at times to create a shared social reality at the small group level


-rhetoric creates a community consciousness at a public level not just in small groups

Greeks

first westerners to write down suggestions for making comm effective


-development of democratic institutions


-development of methods to teach speech making

Sophists

wisdom bearer- first speech coaches, explored relationship between rhetoric, politics, and ethics

*Aristotle*

-wrote The Rhetoric


-types of speeches


-parts of speech


-the faculty of discovering in any given situation all of the available means of persuasion


-proofs


-psychology of achieved

proofs

reasoning


inartistic-common knowledge


artistic-research

Aritstotle's types of speeches

forensic


deliberative


epideictic

Corax

-doctrine of probability


-teacher of Tisias


- first known theorists and teachers of Rhet

Plato

-distinguishbetween a "true" and "false" rhetoric


-antisophist


-rhet should be preparation for "philosophical kings" not only style

Protagoras

father of debate


believed in expressing views as strongly as possible

Gorgias

sophist and famous orator known for eloquence and flowery

Rhetoria as Herennium

-bridges the gap between the ancient Greeks and the ancient Romans


-oldest most complete latin text and rhetoric

Romans

-practical people and took the ideas of Greeks and classifies them into the Canons of Rhetoric


-important for the job of statesmen


-standardizing of rhetorical education

Canons of Rhetoric

inventio-research


dispositio-organization


elocutio-style


pronunciato-delivery


memoria-memory(lost canon)

Isocrates

important teacher of rhetoric

Cicero

- leading philosopher orator


-tried to unite rhetoric and philosophy


-Rome maintained a upheval and little freedom of speech


-De Oratore


-executed

Second Sophistic

period of oratorical excess devoted to praising Roman dictators during the fall

St. Augustine

-saved pagan books about rhetoric from extinction


-spread Christian gospel


-wrote preaching manual

Renaissance

-advances the art, philosophy, and commerce


-rebirth of Greek and Latin texts


-Thomas Wilson's Arte of Rhetorique

British/ Continental

divided into 4 subcategories


epistemologists, belles lettres, neo-classics, elocutionary

epistemology

-Francis Bacon, Decartes, Locke


-birth of social sciences


-exploration of the human mind


-application of resaon to the imagination to move the will

first American national communication organizations

-Speech Association of America


-Quarterly Journal of Speech

effect of World Wars

-concerned w/ the power of media propaganda


-intercultural communication



Payne Fund

first concentrated effort to study media effects


legitimized the field

scientific vs. humanistic

communication was a term used by behavioral scientists to distinguish their work from critical textual analysis of rhetoricians

effects of 1960's

social unrest brought about importance of interpersonal communications and an update of rhetorical analysis

Edward Black

not just the classics anymore


study of social movements


new methods and theories

ferment in the Field

-search for universal theory


-gain respectability for field and be a sign of maturity


-comm too complex to complex


-never completed

Today

field very eclectic


pluralism/fragmented

critical cultural

European influence


questions of power


more qualitative,less scientific


studies popculture

theory of the mind

the ability to interpret one’s own and other people’s mental and emotional states



EMPATHY

proper meaning superstition

idea that there is one right/correct meaning for any one symbol