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13 Cards in this Set

  • Front
  • Back
Deontological approach
An approach to ethics that values the means or methods more than the ends or outcomes of the persuasion.
Dialogical perspective
An interpersonal approach to ethics that asserts communication must be in the form of dialogue (rather than monologue) to be ethical.
Ethics
Principles or guidelines for what is right and wrong.
Feedback to the source
A responsibility of the receiver that involves giving honest responses to a source.
Human nature perspective
An approach to ethics that asserts communication must be humanizing (rather than dehumanizing) to be considered ethical
Legal perspective
An approach to ethics that asserts that whatever is legal is also ethical.
Political perspective
An approach to ethics that is based on the tenets and values of a particular political system such as democracy.
Reasoned skeptic
A responsibility of the receiver that involves finding an appropriate middle between gullibility and close-mindedness.
Religious perspective
Ethical principles that are based on the teachings of a particular religion.
Situational perspective
An approach to ethics that asserts that the characteristics of each situation be used to determine what is and is not ethical.
Social utility perspective
An approach to ethics that uses the outcome of the persuasion to determine if the means were ethical.
TARES principles
An approach to public relations, marketing, strategic communication, sales, and professional contexts that calls for truth, authenticity, respect for receivers, equity, and social responsibility on the part of the persuader in order to be ethical.
Teleological approach
An approach to ethics that values the ends or outcomes more than the means or methods that are used to achieve the ends.