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15 Cards in this Set

  • Front
  • Back
• Media plan
Media Plan
• Media mix
Media Mix
• Media placement
Media Placement
• Media vehicle
Media Vehicle
• Media class
Media Class
• Geo-targeting
Geo-targetin
• Frequency
• Effective frequency
Frequency
Effective Frequency
• Reach
• Effective reach
Reach
• Scheduling
Scheduling
• Pulsing
Pulsing
• Continuity
Continuity
• Flighting
Flightin
• Cost Per Thousand
Cost Per Thousand
• Spot Television
Spot TV
• Network Television
Network