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32 Cards in this Set

  • Front
  • Back
Interaction view
relationships are not simple. Complex functions, communication= context + relationship.
Systems theory
study of feedback, feedback loops
Cognitive dissonance
Attitudes come in packages. People are distressed when they have 2 opposing beliefs or actions. selective exposure
Adaptive Structuration
Structures and Agency, when structure comes from agency= structuration
Logos
logical proff
Pathos
Emotional prof which comes from the emotion the speech draws
Ethos
ethical proof, which comes from speakers intelligence
Dramatist
life is drama, guilt redemption cycle, root of rhetoric
Narrative Paradigm
we experience life threw narratives. Rational-world paradigm: assumes people are logical making decisions on the basis of evidence and lines of argument.
Semiotics
study of the social production of meaning from signs. Sign combination of the signifier and signified
Social Judgment Theory
attitudes changed at the edges of what you believe. Latitude of acceptance/rejection.
Political Economy of Media
Economic structure affects content. Mass Media support the existing power structure
Spiral of Silence
Fear of isolation drives it, the increasing pressure that people feel to conceal their views when they are in the minority
Cultural Studies
Studies the content of media looking for the ways that media secure consent for dominating ideologies.
Social Learning Theory
People model behaviors they see in media based on what actions are rewarded or punished.
Uses and Grats
what do people do with media? selective attention, selective perception. doesnt seek to solve anything
Framing
making aspects of a story more salient to draw the public's attention to it.
Priming
The effect of Framing, makes some aspects of an issue more cognitively accessible than others.
Cultivation
Tries to explain and predict long term effects of media exposure. television is not used selectively and it distorts reality. Mainstreaming: heavy media exposure reduces the diversity in attitudes
Accommodation theory
adopting behaviors similar to those you are in communication with. convergence- shift speak style to match theirs, maintenance- stable communication behaviors
Face negotiation
positive and negative face
positive: to be part of a group
negative: to be different
Speech codes
different cultures have their own vocabulary between cross-cultural interactions
Platinum rule
not all cultures have the same rule, ethnocentric- thinking ones culture is the best
Adaptation theory
En-culture-learn rules, acculturate- learn rules; de-culturate from your own culture
Cultural fusion
adapt new culture and use it to influence your own
Genderlect styles
communication between genders is intercultural. women lay out problem.. men want to solve problem..women interrupt sportively.. ignores power differential between men and women
Semiology
inseparable combination of the signifier and the signified. mythic sign: reveal and uphold the dominant culture
Passive audience
message same impact on everyone, history and culture make no difference
Active audience
Media are interpreted in a culturally and historically specific context and received in the same way.
Standpoint Theory
social world is more effectively viewed form the perspective of the oppressed. Powerless have no interest in the status quo
Muted Group Theory
Marganalized groups have to try to express their experience with the dominant groups language tools. Power of naming, Commuting public power
AUM theory
intercultural, high levels of uncertainty and anxiety lead to greater misunderstanding when strangers dont communicate mindfully.