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10 Cards in this Set

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  • Back
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Golden Age

1930-1940

Format

Blend of music, news, and personalities

Format clock

How radio is mixed

Target audience

Smaller group based on demographics

Demographics

A given segment of the audience

Day parts

Divide the day

Morning drive and evening drive

Syndicator

Provides (for fee/barter) satellite feeds of music/programs ready to air

Commercial station

Sells airtime for advertising of programs

Noncommercial station

Gains financial support through donors

Nonprofit organizations, underwriting

The producer

Operates equipment, writes/ creates commercials, gathers and presents news, introduces music and programs

"Disc jockey"