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10 Cards in this Set
- Front
- Back
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What is digital convergence?
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the coming together or previously separate industries and product categories |
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What are the 5 developments that have driven convergence? |
1. the spread of digital media 2. distribution of media products across media boundaries 3. audience fragmentation and segmentation 4. globalization 5. conglomeration |
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How does the spread of digital media occur? |
through digitization (different forms of media sharing the same content) (ex/ being able to watch the same show on three different platforms) |
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What does "crossing media boundaries" entail?
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-creating "spreadable media" (content for use in different media) -transformation of content to fit other media and their audiences |
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What are the 2 main goals of crossing media boundaries? |
1. increase revenue 2. to achieve a "good share of mind" (ex/ branding) |
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What is media fragmentation? |
an increase in the number of mass media outlets |
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What is audience erosion? |
-a decrease in the percent of the audience using a specific media outlet -a consequence of media fragmentation |
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What is audience segmentation? |
an increase in the number of audience segments due to media targeting |
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What is one effect of globalization on media?
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media materials are produced for global markets from the beginning |
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How do you define a "conglomerate"? |
a company that holds several mass media firms in different media industries |
