Comm 100 Chapter 12 Vocab

Front 1

Hot media

Back 1

Media that extend one’s senses with a lot of data or information

Front 2

Cool media

Back 2

Media that require the receiver to fill in much more information because less is given

Front 3

Media

Back 3

The plural form of medium, a channel of communication

Front 4

Culture industries

Back 4

large organizations in the business of mass communication that produce, distribute, or show various media texts (cultural products) as an industry

Front 5

Mass-market paperbacks

Back 5

Popular books addressed to a large audience and widely distributed

Front 6

E-books

Back 6

Electronic books read on a computer screen instead of a printed page

Front 7

Active agents

Back 7

Seekers of various media messages and resisters of others

Front 8

Linear model

Back 8

Portrayal of communication as a process occurring largely in one direction

Front 9

Mass media effects

Back 9

The influence that media have on people’s everyday lives

Front 10

Media text

Back 10

a television show, advertisement, movie, or other media event

Front 11

Selective exposure

Back 11

The idea that people seek media messages and/or interpret media texts in ways that confirm their beliefs and, conversely, resist or avoid messages that challenge their beliefs

Front 12

uses and gratifications

Back 12

the idea that people use media messages and find various types of gratification in some media texts rather than in others

Front 13

Content analysis

Back 13

Approach to understanding media that focuses on specific aspect of the content of a text or group of texts

Front 14

Textual analysis

Back 14

Approach to understanding media performed by researches who focus on a small number of texts or images using methods similar to those of literary critics

Front 15

Agenda-setting capacity

Back 15

The power of media converge to influence individual’s view of the world

Front 16

Cultivation theory

Back 16

Idea that long-term immersion in media environment leads to “cultivation,” or enculturation, into shared beliefs about the world

Front 17

Media event

Back 17

Occasions or catastrophes that interrupt regular programming

Front 18

Media violence

Back 18

Representations of violent acts in media

Front 19

V-chip

Back 19

Device that identifies television program ratings by content and can block programming designated by the owner

Front 20

Political economy

Back 20

The ways in which media institutions produce texts in a capitalist frameworks that shape their options for doing so

Front 21

Media activism

Back 21

the practice of organizing to communicate displeasure with certain media images and messages, as well as to force change

Front 22

Hays Code

Back 22

Self-imposed rules for Hollywood media content instituted in 1930 with the goal of creating “wholesome entertainment”

Front 23

MPAA

Back 23

Motion Picture Association of America
Make raiting codes like pg13

Front 24

TV parental Guidelines

Back 24

A self regulating system of the television industry that rates programs in terms of appropriateness for particular age groups (like rating codes on tv screens)