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41 Cards in this Set
- Front
- Back
Artefacts
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Auditory and visual channel is used for a TV. can demonstrate values, religion, &political views.
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The body
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is a constructive art
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shared back drop
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ex/ the scene where you grew up..Connecticut compared to Texas sky
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Shared Agreement of Artefacts
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Example fences and written page
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What communicates in a house
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Yard (pool, signs, flags), Spaces (build house to indicate where things are 'layout' ex/kitchen close to dining room), Objects (couches, photos)
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Pictorial
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*representational, 2 or 3 deminsional, photos, paintings, sculptures, direct resemblence, amplify and transcend, Maps (have bias)
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Graphic
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*non representational, more 2 than 3 demensional, Ex/ peace sign, christian fish, swatstica. 3+3, cant show change over time
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Activated Temporal sequence
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where signs do the moving, frames change over time, show graphics over time
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Spatial Succession
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eyes do the moving (reading) (gallery exhibit), also shows graphics over time
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Semasiographic
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Written sign, (hieroglyphics), are not tied to sound, independent of speech.
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Glottographic/phonological
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Written voice, what is represented is a sound to be made.
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Writing
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is not linear because their are no linear ways to write and hyperlinks
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Visual comm
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can be long lasting and can com. over space and time limitations has to be seen/eyesight, can be obstructed, governed, hindered (writing is most important), shapes the rest of our communication
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visual com for western culture
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is print, linear, rational and is unprimitive to sound and speech
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MaCluhans big message
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The medium is the message, quit looking at content guns dont kill people, people kill people. (technology makes everything decentralized
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Cubism
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a tendency within abstract art painting, shows objects by breaking them up and putting them back together in different ways,
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electrical age
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information comes very fast
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print
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made us individuals, we can form it on our own
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content of any medium is another medium
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Newspapers have articles
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we arrange our lives according to media
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jfjafhjlahfluiahlfiuha
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print culture
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linear, uniform, continuity
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technology alters sensory ratios, and patterns of perception
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afadfadf
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Oral
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voice, speech, communal/tribal, traditional, emotional (village)
*hearing |
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Print
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linearity, uniformity, conformity, mobility, durability, privacy (TV)
*Alphabet, INDIVIDUALISM |
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Global village
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all the barriers b/w distance and time is no longer a problem
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enviroments are active process
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kdhfjahf
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A&H: Media
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can be used by capitalism to manipulate us into being ideal workers and consumers
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enlightment mass distruction
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using the fruits of enlightment to decieve us into desirable capitalist
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Culture industry
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large monopollies of economically interdependent concerncs: goal is to make money
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Broad and narrow ways to look at culture industry
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Broad: companies are capitalist Narrower:look at in terms of 6 companies
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all mass culture is the same and makes everything look identical, come out with products that trick us into being different when they really arent
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jhfkhgf
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Pop culture is gate keeper to culture industry, infinite varieties of same thing (coke/pepsi)
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dhf;ahd;fo
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culture industry shapes how we view the world (dont be too different)
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ajdhflh
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Social Factory
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If you are different by alot then the media will adapt you in.
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Manufactured need
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( I need a new phone) cultural mass creates the need for unneeded goods
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because of capitalism there is not a gap b/w entertainment and art anymore
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jhlkjhlu
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Consumers are interchangable, and change itself is planned, the culture industry has planned us, we are only worth as muchas we consume
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dfhladhfli
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freedom to choose
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but are relatively the same, (CSI)
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Pseudo individuality
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survive by surrendering into the culture industry, we are demographics.
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consequence of the CUlture Industry
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everywhere, silently reproduces ideology, unwitty consumers, culture has become advertising, words lose their meaning
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Point of view is marxism for A&H
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in order to fit in you have to go along
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