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41 Cards in this Set

  • Front
  • Back
Artefacts
Auditory and visual channel is used for a TV. can demonstrate values, religion, &political views.
The body
is a constructive art
shared back drop
ex/ the scene where you grew up..Connecticut compared to Texas sky
Shared Agreement of Artefacts
Example fences and written page
What communicates in a house
Yard (pool, signs, flags), Spaces (build house to indicate where things are 'layout' ex/kitchen close to dining room), Objects (couches, photos)
Pictorial
*representational, 2 or 3 deminsional, photos, paintings, sculptures, direct resemblence, amplify and transcend, Maps (have bias)
Graphic
*non representational, more 2 than 3 demensional, Ex/ peace sign, christian fish, swatstica. 3+3, cant show change over time
Activated Temporal sequence
where signs do the moving, frames change over time, show graphics over time
Spatial Succession
eyes do the moving (reading) (gallery exhibit), also shows graphics over time
Semasiographic
Written sign, (hieroglyphics), are not tied to sound, independent of speech.
Glottographic/phonological
Written voice, what is represented is a sound to be made.
Writing
is not linear because their are no linear ways to write and hyperlinks
Visual comm
can be long lasting and can com. over space and time limitations has to be seen/eyesight, can be obstructed, governed, hindered (writing is most important), shapes the rest of our communication
visual com for western culture
is print, linear, rational and is unprimitive to sound and speech
MaCluhans big message
The medium is the message, quit looking at content guns dont kill people, people kill people. (technology makes everything decentralized
Cubism
a tendency within abstract art painting, shows objects by breaking them up and putting them back together in different ways,
electrical age
information comes very fast
print
made us individuals, we can form it on our own
content of any medium is another medium
Newspapers have articles
we arrange our lives according to media
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print culture
linear, uniform, continuity
technology alters sensory ratios, and patterns of perception
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Oral
voice, speech, communal/tribal, traditional, emotional (village)
*hearing
Print
linearity, uniformity, conformity, mobility, durability, privacy (TV)
*Alphabet, INDIVIDUALISM
Global village
all the barriers b/w distance and time is no longer a problem
enviroments are active process
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A&H: Media
can be used by capitalism to manipulate us into being ideal workers and consumers
enlightment mass distruction
using the fruits of enlightment to decieve us into desirable capitalist
Culture industry
large monopollies of economically interdependent concerncs: goal is to make money
Broad and narrow ways to look at culture industry
Broad: companies are capitalist Narrower:look at in terms of 6 companies
all mass culture is the same and makes everything look identical, come out with products that trick us into being different when they really arent
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Pop culture is gate keeper to culture industry, infinite varieties of same thing (coke/pepsi)
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culture industry shapes how we view the world (dont be too different)
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Social Factory
If you are different by alot then the media will adapt you in.
Manufactured need
( I need a new phone) cultural mass creates the need for unneeded goods
because of capitalism there is not a gap b/w entertainment and art anymore
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Consumers are interchangable, and change itself is planned, the culture industry has planned us, we are only worth as muchas we consume
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freedom to choose
but are relatively the same, (CSI)
Pseudo individuality
survive by surrendering into the culture industry, we are demographics.
consequence of the CUlture Industry
everywhere, silently reproduces ideology, unwitty consumers, culture has become advertising, words lose their meaning
Point of view is marxism for A&H
in order to fit in you have to go along