Com Ch1

Front 1

Pervasiveness

Back 1

Communication takes place wherever humans are together because people tend to look for meaning, even when a message is not deliberately sent

Front 2

amoral

Back 2

the process of communication is ethically neutral

Front 3

logos

Back 3

logical appeals

Front 4

pathos

Back 4

emotional appeals

Front 5

ethos

Back 5

the receiver's perception of a sender's competence and trustworthiness; credibility

Front 6

source

Back 6

the person initiating the communication

Front 7

message

Back 7

the message the speaker intends to send

Front 8

channel

Back 8

the means through which the message is sent

Front 9

receivers

Back 9

the audience to whom the message is delivered

Front 10

environment

Back 10

the situation or context in which the transaction takes place

Front 11

elaboration

Back 11

the degree to which a receiver scrutinizes a message

Front 12

central route processing

Back 12

receivers mentally elaborate on the elements of your message and carefully scrutinize your arguments and evidence

Front 13

peripheral route

Back 13

receivers give brief attention to the message without elaborated thought.

Front 14

Interpersonal communication

Back 14

the process of using messages to generate meaning between at least two people in a situation that allows mutual opportunities for both speaking and listening

Front 15

small group communication

Back 15

communication that takes place among three or more individuals who are interdependent, share goals, identify with one another and interact

Front 16

Organnizational communication

Back 16

the communication that is necessary to form and maintain an organization

Front 17

public speaking

Back 17

the process of using messages to generate meanings in a situation in which a single source transmits a message to a number of receivers

Front 18

mass-media communication

Back 18

the process of using messages to generate meaning in a mediated system, between a source and a large number of unseen receivers

Front 19

journalism

Back 19

the communication of news, information about events in our communitites, our nation, and our world and commentary

Front 20

perception

Back 20

the process of becoming aware of objects and events from the senses

Front 21

active perception

Back 21

perception in which your mind selects, organizes, and interpertes that which you sense

Front 22

subjective perception

Back 22

your uniquely constructed meaning attribute to sensed stimuli

Front 23

perceptual constancy

Back 23

the idea that your past experiences lead youto see the world in a way that is difficult to change; your initial perceptions persist

Front 24

role

Back 24

the part an individual plays in a group; an individual's funtion or expected behavior

Front 25

culture

Back 25

a system of shared beliefs, values, customs, behabiors, and artifacts that the members of a society use to cope with one another and with their world

Front 26

co-culture

Back 26

a group whose of which it is a part and with which it shares numerous similarities

Front 27

selective exposure

Back 27

the tendency to expose yourself to information that reinforces, rather than contradicts, your beliefs or opinions

Front 28

selective attention

Back 28

the tendency, when you expose yourself to information and ideas, to focus on certain cues and ignore others

Front 29

selective perception

Back 29

the tendency to see, hear, and believe only what you want to

Front 30

selective retention

Back 30

the tendency to remember better things that reinforce your belifs rather than those that oppose them

Front 31

figure

Back 31

the focal point of your attention

Front 32

ground

Back 32

the background against which your focused attention occures

Front 33

closure

Back 33

the tendency to fill in missing information in order to complete an otherwise incomplete figure or statement

Front 34

proximity

Back 34

the principle that objects physically close to each other will be perceived as a unit or group

Front 35

similarity

Back 35

the principle that elements are grouped together because they share attributes such as size color shape

Front 36

interpretive perception

Back 36

perception that involves a blend of internal states and external stimuli

Front 37

attribution

Back 37

the assignment of meaning to people's behavior

Front 38

fundamental attribution error

Back 38

in judging other people, the tendency to attribute their successes to the situation and their failures to their personal characteristics

Front 39

self-serving bias

Back 39

in assessing ourselves the tendency to attribute our own successes to our personal qualities and our failures to the circumstances

Front 40

symbolic interactionism

Back 40

the process in which the self develops though the messages and feedback received from others

Front 41

self-fulfilling prophecy

Back 41

the idea that you behave and see yourself in ways that are consistent with how others see you

Front 42

self-actualization

Back 42

according to maslow, the fulfillment of one's potential as a person