Com Ch 11 Terms

Front 1

Public Relations

Back 1

the total communication strategy conducted by a person, a government, or an organization attempting to reach and persuade its audiences to adopt a point of view

Front 2

Press Agents

Back 2

the earliest type of public relations practitioner, who sought to advance a client's image through media exposure

Front 3

Publicity

Back 3

in public relations, the positive and negative messages that spread controlled and uncontrolled information about a person, a corporation, an issue, or a policy in various media

Front 4

Propaganda

Back 4

in advertising and public relations, a communication strategy that tries to manipulate public opinion to gain support for a special issue, program, or policy, such as a nation's war effort

Front 5

Press Releases

Back 5

in public relations, announcements- written in the style of news reports- that give new information about an individual, a company, or an organization and pitch a story idea to the news media

Front 6

Video News Releases

Back 6

in public relations, the visual counterparts to press releases; they pitch pitch story ideas to the TV news media by mimicking the style of a broadcast news report

Front 7

Public Service Announcements (PSAs)

Back 7

reports or announcements, carried free by radio ad TV stations, that promote government programs, educational projects, voluntary agencies, or social reforms

Front 8

Pseudo-Event

Back 8

in public relations, circumstances or events created solely for the purpose of obtaining coverage in the media

Front 9

Lobbying

Back 9

in government public relations, the process of attempting to influence the voting of lawmakers to support a client's or an organization's best interests

Front 10

Astroturf Lobbying

Back 10

phony grassroots public affairs campaigns engineered by public relations firms;(named after AstroTurf, the artificial grass athletic field surface)

Front 11

Flack

Back 11

a derogatory term that journalists use to refer to a public relations agent