Com 435H Midterm

Front 1

What does Internet Literally Mean?

Back 1

Interconnected-network
A system that allows computers around the world to join together for transfering information at a high rate of speed

Front 2

6 steps leading to high speed connections

Back 2

1. ability to transmit information electronically
2. means to string wire across continents
3. the computer
4. event that created the need to link computers
5. a common electronic language
6. the personal computer

Front 3

Step 1: The ability to transmit information electronically

Back 3

Samuel Morse- electromagnetic telegraph 1832
practical in 1844- baltimore to washington dc

Front 4

within ten years of the first telegraph line opening, ______ miles of wire criscrossed the country

Back 4

23,000

Front 5

The pony express started in ______ and took _____ days to transport a message from missouri to san francisco

Back 5

1860
7 days

Front 6

Step 2: The means to string wire from continent to continent

Back 6

Atlantic Telegraph company
•Lay Atlantic telegraph cable in 1858
•Ships lay cable, the end result was a technical success: however the connection only lasted a few days and then it failed
•New cable was laid in 1866 that remained connected
•To many the laying of the Atlantic cable was the first way to connect continent to continent

Front 7

Step 3: The Computer

Back 7

•1951 the UNIVAC 1 became one of the first commercially available computers
•Both the U.S. Census Bureau and GE owned UNIVACs. One of UNIVAC’s impressive early achievements was predicting the winner of the 1952 presidential election, Dwight D. Eisenhower.

Front 8

UNIVAC 1

Back 8

universal automatic computer
Built by Rand

Front 9

Step 4: An event that created the need to link computers

Back 9

• 1957- Russians launched Sputnik-1
• Challenged America’s technological superiority and pushed our research forward dramatically
• Military created a system of command and control for retaliation

Front 10

Step 5: A common electronic language

Back 10

-1969 the ARPAnet was developed using the concept of packet switching.
-The first computers to connect via telephone lines were those of UCLA and Stanford

Front 11

packet switching

Back 11

breaking data down into small bundles that can be sent by multiple routes to a common destination and reassembled with duplicate bundles being discarded

Front 12

Step 6: The personal computer

Back 12

• In 1976 however, Steve Wozniak and Steve Jobs created a computer circuit board they called the Apple 1 that changed the whole idea of computing. It was from this idea, that they eventually formed the apple computer company and brought computers into the hands of the general public

Front 13

Virtual Community Goals

Back 13

game goals
social goals

Front 14

pros of virtual teams

Back 14

Reduce Costs
Serve International Clients
Integrate Global Talent

Front 15

cons of virtual teams

Back 15

Time Zone Differences
Language Differences
Varied Communication Norms
Limited Face-to-Face Contact

Front 16

ARPAnet

Back 16

The ARPAnet was a computer-based communication system developed by the US military to allow for the sharing of research-based communications between a select number of participating institutions

Front 17

Nicholas Negroponte

Back 17

unveiled a $100 laptop computer, The Children's Machine, designed for students in the developing world. The project is part of a broader program by One Laptop Per Child, a non-profit organisation started by Negroponte and other Media Lab faculty, to extend Internet access in developing countries.

Front 18

Digital identity

Back 18

mediation of people's experience of their own identity and the identity of other people and things. Digital identity also has another common usage as the digital representation of a set of claims made by one digital subject about itself or another digital subject

Front 19

Myths of innovation

Back 19

-epiphany
-we understand history
-method for innovation
-people love new ideas
-the lone inventor
-good ideas are hard to find
-the boss knows more about innovation than you
-the best ideas win
-innovation is always good
-problem and solution

Front 20

the myth of epiphany

Back 20

ideas don't just come to people, you have to work to discover something

Front 21

the myth of sequence

Back 21

the belief that a play book exisits for innovation
if you brainstorm in an order then everything will come to a logical solution or an answer… but that is not the case

Front 22

the myth that we understand the history of innovation

Back 22

we have not been exposed to failures of innovation, only successes

Front 23

• Myth that people love new ideas:

Back 23

not always true, people are scared of change and do not like to take risks. People like stability. People don’t like creative destruction

Front 24

• Myth of the lone inventor:

Back 24

Is never started by one person, usually at least one partner contributing to the ideas

Front 25

Myth that bosses__________

Back 25

know more than you do

Front 26

• Best ideas win: Myth

Back 26

Myth. Better technology can often lose out, good enough often wins

Front 27

• Innovation is always good: this is a myth,

Back 27

often they aren’t good, the introduction of new products can often cause more problems… ripple effect through the economy, someone always misses out

Front 28

IDEO concepts

Back 28

Living the Future
The Fun Factor
Observing People
The Perfect Brainstorm

Front 29

identify an online community and describe five things that make it successful and will assure that it is still vibrant in 5 years

Back 29

facebook
- always updating and staying current
- adapts to user feedback
- is becoming more and more successful
- has millions of users

Front 30

Making an Idea Stick (6 factors)

Back 30

1- Simplicity
2- Unexpectedness
3- Concreteness
4- Credibility
5- Incite Emotions
6- Messages in Stories