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19 Cards in this Set
- Front
- Back
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Day Parting |
break down of various time slots w/consideration of what ppl do in those time slot
ex morning drive, prime time tv |
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most watched program |
sunday night FB |
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Market size (radio) |
Buffalo #55 #1 station WYRK |
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Programming main goal |
deliver largest possible audience wanted by advertisers Women 25- 54 main target audience |
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PUR/PUT |
persons using radio/TV |
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AQH |
average quarter hour
ex 1 hour=4 QH's |
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HUT |
house using TV |
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TSL |
time spent listening 93% of u.s. pop listens to radio in an average week 241.4 million ppl listen to radio each week
AQH in day part X AQH audience ____________________________________=TSL cume aud |
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Focus group |
sample of pop that represents your target aud usually with some type of feedback 6-12 ppl |
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elements of programming |
compatibility habit formation control of audience flow conservation of program resources breadth of appeal |
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audience flow |
moving audience group fluidly from one time slot to the next
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Program model |
selection scheduling promotion evaluation
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DMA |
designated market area (all 10 counties) selection of random viewers within an area Metro area- Erie and Niagara county TSA (total survey area) all other 8 counties |
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Neilson |
each rating period is 12 weeks 4 sweeps months- Feb, May, July, Nov Rentrak is only competition
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rating/shares/HUT |
rating-% of total ppl in sample watching a certain network Share-% of HUT's watching a certain station EX. 1000 houses in sample, 600 HUT, 200 ppl watching TBS TBS share- 33.33% TBS rating- 20% |
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CUME persons |
estimated # of different persons who listened to a station for a min of 5 mins/AQH within a reported day part |
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auditorium testing |
push buttons in an auditorium and say whether you like/dislike a song |
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Turn over |
Cume households _____________________=turnover AQU households |
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Network programs |
9 national networks ABS, CBS, CW, FOX, mynetworkTV, NBC, and 3 Spanish only stations |
