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23 Cards in this Set
- Front
- Back
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Chart/Graph
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o Includes bar, line, pie, scatter
o Makes use of data |
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Illustration
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o Drawing that is representative of it’s subject
o Resemblance |
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Maps
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o Drawing that shows locations from a birdseye view
o Roadmaps, floorplans o Reference to “real” world |
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Diagrams
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o Drawings that show processes, tasks, concepts
o Abstractions |
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Tables
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o Rows and columns of information that are aligned and categorized
o Data, text, pictures |
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Typeface Categories
• Diagonal stress • Serifs slanted • Thick-thin transition in stroke • Old face type styles are very good for large amounts of body copy because they are highly readable |
Old Face
Ex. Old Face Baskertype |
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Typeface Categories
• Vertical stress • Serifs horizontal and thin • Radical thick-thin transition in stroke • Moderns work best when they are set very large. They are not a good choice for body copy. They have a cold and elegant feel. |
Modern
Ex. Modern No. 20 |
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Typeface
• Veritcal stress • Serifs horizontal and thick • Very slight transition in stroke • Slab serifs can be used for body copy buy they will appear heavier and darker than old style. Often used I children’s books |
Slab Serif
Ex. Rockwell |
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Typeface
• No stress • No serifs • No transition in stroke • TV graphics use Sans Serif exclusively because they repoduce well on the screen. In print, they are used in headlines. Have an informal feel. |
San Serif
Ex. Helvetica |
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Typeface
• Looks like handwriting. Use sparingly, never use in all caps. Can be stunning if set large. |
Script
Ex. Edwardian |
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Typeface
• Useful for special effects, do not use for body copy. Make sure it fits the feel of the design. |
Decorative
Ex. Cracked |
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What are some ways to contrast text?
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SIZE, WEIGHT, STRUCTURE, FORM, DIRECTION, COLOR, SPACE, BALANCE
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What is a concordant use of text?
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USING ONLY ONE TYPEFACE FAMILY KEEPS A PAGE HARMONIOUS, BUT DULLL
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What is a conflicting use of text?
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WHEN TYPEFACES ARE SIMILAR BUT NOT QUITE ALIKE THEY CON CONFLICT AND CONFUSE THE DESIGN
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What is a contrasting use of text?
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USING TYPEFACES THAT ARE CLEARLY DIFFERENT HELPS CREATE INTERESTING AND DYNAMIC DESIGNS
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What are some characteristics of a traditional single lens reflex camera?
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THROUGH THE LENS VIEWING
FOCAL PLANE SHUTTER INTERCHANGABLE LENSES |
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What are some different types of lenses?
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35 MM
50 MM NORMAL WIDE ANGLE TELEPHOTO MACRO |
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What are the 3 things that determine a photo's exposure?
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FILM SPEED
SHUTTER SPEED F-STP |
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What are some qualities of the manpipulation of time and spac?
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COMPRESSION
EXPANSION ARRESTING MOTION |
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What did Guttenberg do?
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INVENTED THE PRINTING PRESS
1452 IN GERMANY 180 BIBLES DONE IN 1456 |
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What is Edward Tfte famous for?
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GRAPHS/CHARTS
CLUTTER AND CONFUSION ARE NOT ATTRIBUTES OF INFORMATION, BUT FAILURES OF DESIGN |
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What is Neipce famous for?
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FIRST PHOTOGRAPH
HELIOGRAPHY LIGHT WRITING 1826 |
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What is Brad Carvey famous for?
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DO IT YOUSELF VIDEO
VIDEO TOASTER DESIGNER SANDIA NATIONAL LABS |
