Com 230 Final

Front 1

rhetoric

Back 1

speakers available means of persuasion

Front 2

syllogisms

Back 2

set of a propositions that are related to each other and draw a conclusion,
deductive.

Front 3

enthymemes

Back 3

syllogism based on probabilities, signs, and examples

Front 4

Ethos, Logos, Pathos

Back 4

ethos - perceived character of speaker
logos - logical proof
pathos - emotional proof (audience)

Front 5

Epideictic Rhetoric

Back 5

rhetoric that praises or blames audience

Front 6

Forensic Rhetoric

Back 6

speaker prompts feelings of guilt or innocence from audience

Front 7

Deliberative Rhetoric

Back 7

Speaker determines audiences course of action

Front 8

Paradigm Shift

Back 8

Great change in the way people see the world and its meanings

Front 9

Narrative Rationality

Back 9

standard for belief

Front 10

Fidelity

Back 10

judging credibility of story

Front 11

mainstreaming

Back 11

heavy t.v. viewers perceive dominant reality pictured in media

Front 12

resonance

Back 12

viewers reality coincides with media reality

Front 13

Aristotle's canons of rhetoric

Back 13

invention - available persuasion means
arrangement - assemble argument
style - present argument
delivery - voice, gestures
memory - extemporaneously

Front 14

activity/activeness

Back 14

what media consumer does

how much freedom audience has from mass media

Front 15

positive/negative face

Back 15

desire to be liked

desire to be autonomous and free from others

Front 16

face saving

face restoration

Back 16

efforts to avoid embarrassment

preserve autonomy and avoid loss of face

Front 17

tact, solidarity, approbation

Back 17

tact - respect for anothers autonomy

solidarity - accepting another to a group

approbation - focus on positive side of things

Front 18

second shift

Back 18

women who work 8 hours then a full days work at home

Front 19

perception

evaluation

Back 19

interpreting a message

judging a conversation

Front 20

convergence

divergence

Back 20

adapting to another's behavior

accentuate verbal and nonverbal differences b/t communicators

Front 21

Narrative Paradigm Assumptions

Back 21

humans are story tellers, base worth on good reason, rationality, choose among the world's stories

Front 22

structural coherence

material coherence

characterological coherence

Back 22

organization of ideas

important ideas missing or distorted?

believability, consistency, trust

Front 23

Cultivation Analysis Assumptions

Back 23

T.V. is different than other forms of mass media. T.V. shapes societies ways of thinking and relating. The influence of T.V. is limited.

Front 24

First order/ Second order cultivation effects

Back 24

first - learn facts

second - learn values and assumptions

Front 25

aggression vs. violence

Back 25

internal motivation vs. intentional harm causing behavior

Front 26

Predictions... Catharsis
desensitization
social learning

Back 26

vent anxiety by watching or doing violent or sexual acts - short term

less sensitive, more jaded and less aroused by violence - long term

short term - increases violent action

Front 27

schramms fraction of selection

Back 27

expected reward/ effort required

Front 28

Uses and Gratifications Assumptions

Back 28

active audience - goal orientated, chooses media, media competes with other sources, people are aware of choices and motives, value given by audience

Front 29

4 politeness strategies

Back 29

bald on record - no attempt to satisfy other's face needs

positive politeness - minimize threats to positive face

negative politeness - appeal to autonomy

indirect - avoid threat with both faces

Front 30

5 conflict management strategies

Back 30

avoiding
obliging - passive
compromising
dominating
integrating - collab to satisfy

Front 31

4 processes of silencing

Back 31

ridicule - make fun
ritual - weddings, last name
control
harrassment

Front 32

theoretical roots of Comm. accommodation theory

Back 32

Soc. Identity theory

identity is shaped by group individual is in, (in or out)

Front 33

3 forms of over-accommodation

Back 33

sensory - view other as "limited"

dependency - other is "lower status"

intergroup - dumps listeners into stereotype group

Front 34

4 uses of media

Back 34

diversion - escape
personal relationships - replace friends
personal identity - reinforce values
surveillance - learn about surroundings

Front 35

types of audience activity

Back 35

utility - uses of media
intentionality - prior motivations
selectivity - reflects existing interests
imperviousness to influence - create own meaning from content

Front 36

4 steps of cultivation analysis

Back 36

message system analysis, ?'s a/b viewers social realities, survey audience, light vs. heavy viewers

Front 37

dis inhibition

Back 37

inability to control arousal, leads to physiological trauma