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Chapter 1


Argument
a set of statements in which a claim is made, support is offered for it, and there is an attempt to influence someone in a context of disagreement.

Not simply a contradiction


Not “it just is, because I said so”


needs potential for disagreement


Argument context
grow out of the confluence of arguer, question or need, and audience.

Argument Fields
sociological contexts for arguments and are marked by patterns of communication that participants in argumentative disputes can recognize.

Argument Spheres
social constructs that guide how arguments are produced and evaluated.

Technical Sphere
arguments that adhere to rules that are more formalized and rigorous, and tend to be generated by particular groups
ex. legal, medical, academic, scientific, religious

Personal Sphere
relatively informal and among people in casual settings
ex. family, friends, relationships

Public Sphere
intended for public/ general arguments
ex. political, PR, media, advertising, documentaries
**spheres can overlap

Argumentation
process of making arguments intend to justify beliefs, attitudes, and values so as to influence others > needs critical thought

Assumptions
presuppositions and viewpoints we take for granted.

Claim
is an expressed opinion or a conclusion that the arguer wants accepted.

Concepts
theories, definitions, rules, and laws that govern how we think and act.

Critical thinking
process whereby ordinary people apply the scientific method to the ordinary world.

An investigation whose purpose is to explore a situation, phenomenon, question, or problem to arrive at a hypothesis or conclusion about it that integrates all available information and therefor can be convincingly justified.


requires pause / time


requires support & evidence with relevant facts, opinions, and reasons


Cycle of Critical Thought
1. assess
identify problem/issue and discover relevant info > what is the reason/need?
2. explore
look carefully at assumptions, biases and various points of view > concepts involved? assumptions made?
3. evaluate
Barriers to Effective Critical Thinking


“right answer” assumption > there is likely more than 1 solution


Confirmation Bias > selective exposure > choosing sources that confirm/validate pre existing beliefs/values


accepting authority w/o question > assuming expertise


rules and logic must be followed > while necessary, they can impose restriction / be out dated


being practical is best > consider what should be done VS what can be done


avoiding ambiguity > uncertainty is scary but can sometimes allow innovation / creativity


being wrong is bad > we learn from our mistakes


Evidence
consists of facts / conditions that are objectively observable, beliefs or statements generally accepted as true by the recipients, or the conclusions previously established.

must be accepted and viewed as relevant and true to all parties in dispute (or audiences)


Field-Dependent Standards
rules, norms, and prescriptions guiding the production of arguments in a particular field

Field- Invariant Standards
apply generally, regardless of the field of argument

Reasoning
construction of a rational link between the evidence and the claim, and authorizes the step we make when we draw a conclusion.
Chapter 2

Logical perspective
emphasizes the accuracy of the premises and the correctness of the inferences linking premises and evidence to the claims they support > does it make sense logically

Formal Logic
study of how conclusions are reached using structural statements

Deductive reasoning
general > specific

Inductive Reasoning
specific > general

Rhetorical Perspective
arguments viewed as appeals to an audience and the circumstances in which the argument was made and the strategies used to influence its audience must be taken into account

Dialectical Perspective
focuses on and enhances a candid, critical and compressive examination of all purposes relevant to the topic

Syllogism
basic structure of a deductive argument that comes to an absolute conclusion

3 Parts
1. major premise
general statement about subject of argument
2. minor premise
statement about a specific case related to generalities of major premise
3. conclusion
NOTE
conclusion is essentially claim, minor is reasoning, major is evidence

Types of syllogism


Categorical
logical argument that draws a necessary conclusion from two premises stated as simple prepositions containing categorical terms that designate classes

argument is based on membership in a group


major premise establishes the group


generally universal


only 3 items may be used to make case


each of 3 terms is used exactly twice


each term may be used once in each premise


items can appear in conclusion only if were in major or minor premise


at least one premise must be in positive state


if 1 premise is negative, conclusion must be negative


Disjunctive
sets forth two or more alternatives in major premise, deny all but one in minor premise, and affirm the only remaining alternative in the conclusion

major premise includes two or more mutually exclusive alternatives


only 1 alternative may be true > accept only 1 or exclude all except 1


Hypothetical (conditional)
do not involve direct comparison; rather they contain a conditional major premise that is either affirmed or denied in minor premise. Conclusion is what remains.

IF-THEN statements


IF portion is antecedent > hypothetical condition


THEN portion is the consequent > the outcome


must be true in ALL cases


NOT “then-if” both antecedent and consequent must be accepted and explain only what you know > if something else could explain results, argument is invalid


Enthymeme
rhetorical syllogism that calls upon audiences existing beliefs for one of both premises

basically a syllogism ( missing a part or two)


not all arguments need to be verbally stated ( common knowledge)


people speak in enthymeme not syllogisms


usually use inductive reasoning


probability not certainty


can use visual enthymemes > images


Toulmin Model
Stephen Toulmin felt formal logic and syllogism weren’t adequate
1. Data
evidence > facts/conditions
2. Claim
Toulmin model has 2 important limitations
1. very static; not easy to sum up each part
2. focuses more on arguer than recipient


Co
Orientational Approach
supposes that the relationship between arguer and recipient is just as important as content of argument.
Process
parts of arg can be fluid and change > claim may be used as ecidence in future

Situations
context > exigence imperfection marked by urgency

Relationships
between arguers and recipients

Argument style
orientation arguers choose to use to balance content and relationship needs in an argument

Competitor
prizes content more than relationship, seeks to demonstrate that particular set of arguments is superior to alternatives
ex. Attorney vs Attorney

Facilitator
all participants can succeed mutually
ex. diplomacy

escapist
neither content nor relationship are important, issues are abandoned
ex. getting the hell out

negotiator
content and relationship are both important
ex. seller vs customer

accommodator
relationship more important than content
ex. significant other

Argument Chain
uses a proved argument as evidence for unproved claim

Rhetorical Situation
natural context of persons, events, objects, relations, and an exigence that strongly invites arguments

Exigence
“an imperfection marked by urgency; it is a defect an obstacle, something waiting to be done, a thing that is other than it should be.”

Level of Dispute
imaginary line that separates what is accepted by recipient from what isn’t accepted.

Truth
represents the degree to which the premise for an argument align with verifiable facts and reality

Validity
degree to which the evidence supports the claim
Chapter 11

Fallacy
flawed argument because of irrelevant / inadequate evidence, erroneous reasoning, or improper expression

deceptive, misleading, false notions that render arguments logically unsound


can be intentional (to persuade w/o support/evidence) or unintentional (ignorance/mistake)


4 categories of Fallacy
1. Audience Based


Ad Hominem
speaker attacks person making argument not argument itself

Tu Quoque
pointing out a wrong or error made by another

Ad populum
because many believe, it is reasonable

Strawman- ignores opponents actual position and substitutes w/ distorted position
2. Language Based


Equivocation
exploits the fact that words often have more than one meaning, leading to false conclusion

Amphiboly
exploits ambiguous grammatical structure to lead to false/questionable conclusion

Emotive Language
manipulates the connotative(subjective) meaning of words to establish claim w/o proof

loaded language
appeals strongly to emotion
3. Grounding

Begging the question
presumes certain things are facts even though they’ve not been proven to be truthful

Non-Sequitur
unwarranted move from one idea to another
4. Reasoning

False Analogy
compares to things that aren’t alike in significant respects, or have critical points of difference

Red Herring
speaker introduces irrelevant issue/ evidence to divert attention away from original issue

Hasty Generalization
draws conclusion about a class based on too few or atypical examples

False Cause
arguer offers cause for consequence that is not directly related to consequence

Post Hoc (ergo popter hoc)
assumes because 1 event happened after another, the 1st caused the 2nd

Single Cause
attributing a complex problem to only one cause

Either-Or
presenting 2 options, 1 must be correct while other must be incorrect

Slippery Slope
assumes if course of action is taken, it will lead to inevitable/eventual conclusion

Pseudoscientific Thinking
belief that anecdotes/ scientific language makes a science

Occam’s Razor
all things being equal, the simplest explanation tends to be the best one

Burden of Proof
idea that person making extraordinary claim has the burden of proving to the community, their belief has more validity than the one almost everyone else accepts

Unexplained is inexplicable
if something can’t be explained, it must be supernatural/paranormal

ad ignorantiam
if you can’t disprove, it must be true

Language
a rule governed symbol system that allows its users to generate meaning and define reality

Language is symbolic, ambiguous, and abstract


symbols are arbitrary and must be conventionalized


Language is hierarchical
places values of more(higher) & less(lower)
1. use clear language
2. define terms when necessary
3. express argument vividly
4. avoid hate speech

Abstraction
degree to which relevant characteristics are omitted in language

Denotative
objective meaning > dictionary definition

Connotative
subjective > meanings held by individuals

Euphemisms
a linguistic device for replacing words/phrases that carry negative connotations w/ those that have positive connotations
Chapter 10

Rhetorical Perspective
holds that arguments are viewed as appeals to an audience and we must take account of the circumstances in which the argument is made and the strategies used to influence it’s audience

focuses on needs / interests of recipient


must be relevant and persuasive
4. logos
logic
5. pathos
emotion
6. ethos
Narrative paradigm
proposes that we experience life as a series of narratives (stories) which shape our understanding of the world, our beliefs, and our values

Narrative probability
does it make sense? is it coherent?

Narrative fidelity
test in which we decide whether the story matches up with our values, our life experiences, or with our social reality. Does it ring true?

Compliance
use of rewards and punishments by a powerful source to get recipients to believe / act in a certain manner

Identification
influence that occurs because people find a source attractive and wish to enhance their own self concept by establishing a relationship with the source

Internalization
people accept an argument by thinking about it and integrating it into their cognitive system

Expertise
possessing a background of knowledge and information relevant to argument

Trustworthiness
whether people believe the arguer is motivated to tell them the truth

Dynamism
strong delivery that creates the impression with the audience that the arguer has practiced the argument and cares about it

Enhancing Credibility


show audience that you (&source) have experience with topic


as many credible sources as possible


use sources that people likely respect


use sound reasoning


demonstrate fairness


use reluctant testimony
sources that speak against their own vested interest

avoid inconsistency


Lose Credibility


Lying to audience (hurts ethos)


commission
willful lie

omission
leaving things out

manipulation
deliberate misrepresentation

Coercion
use of force / threats of harm to make people do things

Caveat
use of nothing but emotional appeals during attempt to influence is generally distracting and often viewed as unethical

Derived Credibility
results from what is said in the message – the quality of the claims and evidence used and the ways arguers employ their own expertise to get their claims accepted

Initial Credibility
based on arguers credentials, status, and reputation as known to recipients before they hear or read the message

Extra-systemic Audiences
groups that use nonviolence, direction action, or violence to influence or overturn decision process

Personal-decision Makers
argue in the personal sphere and use rules and conventions that are decided among the participants

Technical-decision Makers
private third-party recipients who act as an external audience

Public-decision Makers
third-party audiences that largely apply the norms and conventions of the public sphere
Chapter 6

Quasilogical Argument
place 2 or 3 elements in a relation to one another so as to make the connections between them similar to the connections in formal logic

Transitivity Argument
similar to (&constructed like) categorical syllogisms, but the relationships among terms are less certain

Incompatibility
similar to disjunctive syllogisms in that they imply 2 alternatives between which a choice must be made

Reciprocities
similar to hypothetical syllogisms > IF-THEN

Reasoning by Analogy
because 2 concepts resemble each other in certain known respects, they will also resemble each other in unknown respects\

3 Analogy Tests
quality, quantity, opposition

Literal Analogy
2 objects of same class that share many characteristic and concludes that a known characteristic that one possesses is shared by the other

Figurative Analogy
comparison between tow objects of different classes in which a relation or quality within one is said to be similar to a relation or quality within the other

Reasoning by cause
claim one condition or event contributes to or brings about another condition or event
> necessary condition
one condition must e present for the other to occur
> sufficient condition
Coexistential
reasons from something that can be observed (a sign) to a condition or feature that cannot be observed.

Dissociation
disengage one idea from another and seek a new evaluation of both ideas
Chapter 3

Dialectic perspective
focusing on and enhancing a candid, critical, and comprehensive examination of all positions relevant to the topic
> ongoing procedure / process
> best conclusion will be accepted if all relevant POVs and issues have been considered and discussed
> “parliamentary procedure” or “courtroom method”

Culture & Values
help us understand how people live and how people represent themselves > provides primary framework for argument > helps interpretation and response

Instrumental Values
concern modes of conduct or the means for fulfilling other values

Terminal Values
concern desirable end states of existence