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24 Cards in this Set
- Front
- Back
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6 Theories of organizational management
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1. Mom and Pop
2. Classical 3. Human Relations 4. Human Resource 5. Teamwork 6. Cultural |
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4 Characteristics of Classical school
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1. Belief in science and technology
2. Worker's motivation comes from money 3. Workers are replaceable 4. Leaders are Gods |
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3 Factors that led to the change between classical and human relations
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1. WWI & WWII
2. Labor unions 3. Academic research |
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4 Characteristics of Human Relations School
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1. Treat workers with respect and care
2. Motivation comes from self-esteem and happiness 3. Still classical 4. Ask workers for insincere feedback to make them feel good |
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4 Characteristics of Human Resource School
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1. Workers are untapped resources
2. Messages move up, down, across 3. Workers will self-motivate if challenged 4. Managers job is radically redesigned |
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Teamwork school: 4 basic ideas
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1. Human resource thinking is key
2. Groups are better than individuals 3. Eliminate old notions of departmentalization 4. Eliminate old notions of leadership. |
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8 Cultural Cues You can look for
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1. Architecture and floor plan
2. Dress 3. Coffee room conversation 4. Decision-making 5. Office relationships 6. Pride and competition 7. When and how workers arrive and leave 8. Tone and type of email messages |
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4 Myths about the Media (plus 1)
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1. Media is made up of thousands of competing businesses (not true. only 8)
2. Media are concerned with public (not true. concerned with profit) 3. Media operate to give people entertainment (not true. operate to sell advertising because people watch the entertaining shows) 4. New channels are created to give viewers more choice (not true. channels are created to organize viewers) 5. TV is free (not true. we pay for the advertising through more expensive products) |
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The Big 8
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1. Time Warner
2. News Corp 3. Walt Disney 4. Viacom 5. General Electric 6. Vivendi Universal 7. Bertelsman 8. Sony |
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3 Ways around traditional formulas
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1. Music videos
2. QVC and Home Shopping 3. Product Placement |
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6 Most Recurring Visual Strategies in Advertising
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1. Dismemberment
2. Female Gaze 3. Light and Lines 4. Words and pictures 5. Posture and Model placement 6. Who's in charge |
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3 Lessons about the female body and attractiveness
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1. Be very thin
2. Perfect beauty is common and expected in all women 3. Always remain young |
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6 Lessons for males and females about sex, relationships, and women
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1. Women NEED men and sex
2. Women are always reduced to silly sex objects, never to be taken seriously 3. Women live to be the objects of his gaze 4. Young naive girls are the most desirable 5. Women are dehumanized 6. Women love to be treated roughly |
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4 themes of dehumanization
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1. Dehumanized animal
2. Dehumanzied object 3. Dehumanized doll/mannequin 4. Dehumanized body part |
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6 Missing images of women
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1. as business professional
2. without a man to define her 3. Intellectual or scientist 4. spiritually happy and not materialistically needy 5. Brave adventurist 6. Assertive and strong |
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What we can do to help
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1. Boycott dangerous advertisers
2. Write letters to advertisers and the media 3. Be a good role model for the young 4. Support corporations that are responsible and moral |
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6 Lessons for Males about Males (How to be a man's man)
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1. rough and rugged
2. violent and aggressive 3. independant 4. competive 5. rich and successful 6. promiscuous and hypersexual |
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4 Consequences of these images on men
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1. Set an idealized standard for men that is impossible to achieve
2. Make men into an overly violent segment of society 3. Impact on how men act as husbands, dads, and friends 4. Limit freedom men have in defining themselves |
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5 Missing Images of Men
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1. Man as a caring, active, and loving father
2. As a caring and monogamous husband/boyfriend 3. Who is not obsessed with sex and women 4. Man as spiritually happy 5. Man who defines his worth by his domestic investment, not his bank book |
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Bandura's Major argument about social learning (4 points)
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1. We learn by observing and imitating others (parents, siblings, teachers)
2. We spend a great deal of time watching others on tv 3. What we see others do on tv is often violent 4. Do we observe and imitate the violence we see on tv? |
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5 Further Thoughts
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1. Cartoons work as well
2. Exposure to violent sports increases aggression 3. Violence is not always bad (can be a preventative example) 4. We not only model, we learn techniques 5. We learn proper context for violence |
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4 Points of Agenda Setting Theory's Major Arugment
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1. Media news does not give us reality as it is
2. Who decides what we see and hear? Executives, producers, etc 3. What drives their decisions? - money 4. Media sets our agenda - they can't tell us what to think, but tell us what to think about |
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Agenda-setting theory is most effective when:
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1. At the beginning of an event
2. Deals with unobtrusive events 3. One is uncommitted 4. Uses the right medium |
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High Viewers Do/Are 8 Things
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1. More fearful at night
2. More cynical of people 3. Overestimate being a victim of violent crime 4. Less optimistic about the future 5. Believe neighborhoods are unsafe 6. Crime is a very serious personal problem 7. Assume crime is increasing 8. More likely to invest in security |
