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23 Cards in this Set

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Acidity
The lively, palate-cleansing property characteristic of washed coffees grown at a high altitude.
Aged Coffee
Certain coffees from the Asia/Pacific region benefit from prolonged storage prior to roasting. After aging for three to five years, these coffees develop a unique cedary spice flavor and are used in select Starbucks blends, including Starbucks Christmas Blend.
Arabica
One of the two major commercially significant species of coffee.
The only one purchased by Starbucks.
Aroma
The term used to describe the scent of the coffee.
Balanced
A coffee that features a pleasant mix of flavor, acidity and body. No single characteristic dominates the cup.
Berry
A flavor and aroma reminiscent of blackberries or blueberries. Some of the best coffees of East Africa have these characteristics.
Bitter
The basic taste sensation perceived primarily at the back of the tongue.
Body
The feeling of weight or thickness of the coffee on your tongue
Bright
An assertive flavor with the tangy acidity perceived at the front of the mouth; denotes high quality and a high-altitude coffee farm.
Buttery
A smooth, rich flavor and texture found in some Indonesian coffees.
Caramelly
A subtle sweetness, particularly in blends given a deep, dark roast.
Citrus
An unmistakable lemon or grapefruit flavor note.
Clean
Coffees that leave little aftertaste.
Cocoa
A texture and flavor reminiscent of unsweetened cocoa powder.
It leaves a somewhat dry but pleasant aftertaste in the mouth.
Complex
A coffee with an array of flavors.
Crisp
A clean coffee with bright acidity.
1975
Starbucks Espresso Blend debuts. We use the same blend today.
1995
First offered a coffee blended beverage called frappuccino
1999
Launched our ethical sourcing guidelines, C.A.F.E. Practices, in partnership with Conservation International
2002
Created a ready to drink coffee called Starbucks double shot
2008
Introduced Pike Place Roast, a smooth and balanced cup for our everyday brewed coffee customer.
Introduced Clover Brewed coffee using Vacuum Press technology.
2009
Redefined instant coffee by creating VIA, using high-quality arabica beans and micro-ground coffee
2012
Starbucks introduced: a lighter roasted coffee called Starbucks Blonde Roast, Starbucks Refreshers with green coffee extract and the Starbucks Verisimo single serve at home machine