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6 Cards in this Set
- Front
- Back
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Primary data description |
- original data gathered by the researcher themselves - for the study they are carrying out - first hand info - psych studies usually gather it Example - results from experiment/ questionnaire QQ - data from observation tally chart |
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Secondary data description |
- uses data that is collected by someone else - second-hand analysis of pre-existing data Example - stats and figures META-ANALYSIS ⏩researcher has gathered previously existing studies on a topic in order to investigate similarities and differences - having looked at other findings might then go on to their own investigation BOTH- gottesman & shields |
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Strengths of primary |
+ up do date ⏩ valid for present society/culture + gathered directly from target population ⏩ so first-hand data + replicable ⏩ therefore reliable source |
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Weaknesses primary data |
- costly & time-consuming ⏩ as original study has to be set up - primary data sets are often small ⏩ harder to draw conclusions |
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Strengths secondary data |
+using existing data ⏩Less expensive ⏩Saves time + provides a wealth of sources (uni library, internet) ⏩Extensive database that no one researcher could collect on their own + variety of sources (qual+quant) ⏩Allows data to be checked for validity and realiability |
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Weaknesses secondary data |
- data requires interpretation ⏩May be subjective -researcher unable to personally check the data ⏩ its reliability may be questioned - sources may be out of date ⏩Irrelevant to current situation |
