Cis Exam 3 Ch. 7

Front 1

The broadband audience

Back 1

is more educated, wealthier, and more middleaged. More intensely involved in the internet and much more capable of using the internet.

Front 2

The Dial Up Audience

Back 2

3.2 million dial up households buy products online, visit new sites and use social networking sites- just not as frequently or intensely as broadband households.

Front 3

Bandwidth Targeting

Back 3

allows advertisers to serve rich media ad or video to broadband users and lighter ads to the bandwidth starved dial up users

Front 4

How many adults use the internet daily?

Back 4

77%, 145 million or ages (30-49) is 87%

Front 5

How many teens and young adults use the internet daily?

Back 5

95%

Front 6

Fast growing internet populations

Back 6

65+ and children with a 19% usage rate

Front 7

Advertising Networks

Back 7

Sell advertising and marketing opportunities (slots) to companies who wish to buy exposure to an online audience

Front 8

Ad Exchanges

Back 8

create a market where many ad networks sell ad space to marketers

Front 9

Real Time bidding process (RTB)

Back 9

where marketers can big for slots based on their marketing criteria

Front 10

Permission Marketing

Back 10

marketing strategy in which companies obtain permissions from consumers before sending them information of promotional messages

Front 11

Affiliate Marketing

Back 11

one Web site agrees to pay another Web site a commission for new business opportunities it refers to the site

Front 12

Viral Marketing in Web 2.0

Back 12

the process of getting customers to pass along a companys marketing message to friends, family, and colleagues

Front 13

Social Graph

Back 13

a mapping of all significant online social relationships; provides valuable opportunity and information to marketers about their audience and potential audience as well as how to connect to them

Front 14

Social sign- on

Back 14

signing onto various websites through a social network page. Provides valuable information to marketers as well as using it as a marketing platform

Front 15

Collaborative Shopping

Back 15

create an environment where consumers can share their shopping experience with one another

Front 16

Network notification

Back 16

where consumers can share their approval (or disapproval) of products, services, or content or share their location with friends

Front 17

Social Search

Back 17

environment where consumers can ask their friends for advice on purchasing products, services, and content

Front 18

Social Network Marketing

Back 18

Using online social networks to build and strengthen brands (the like button, folksonomics, and social tagging)

Front 19

Mobile Marketing Platform

Back 19

includes the use of display banner ads, rich media, video, game, texts, messaging, quick response codes and couponing

Front 20

Local Marketing

Back 20

third major trend on e-commerce, local advertisement spending using websites like Google Places, Yahoo, CitySearch, Facebook and Twitter

Front 21

Brand Leveraging

Back 21

using the power of an existing brand to acquire new customers for a new product or service

Front 22

Online Advertising

Back 22

a paid message on a website, online service or any other interactive medium

Front 23

Ad targeting

Back 23

the sending of marketing messages to specific subgroups in the population

Front 24

Display Ads

Back 24

Banner or Pop up

Front 25

Banner

Back 25

displays the message in a rectangular box that pops up at the top or bottom of a computer screen

Front 26

Pop Up Ad

Back 26

banners and buttons that appear on the screen without the user calling for them

Front 27

Rich Media Advertising

Back 27

Ad employing animation, sound, interactivity, using Flash and JavaScript

Front 28

Interstitial Ad

Back 28

A way of placing a full page message between the current and destination pages of a user

Front 29

Superstitial

Back 29

A rich media ad that is pre loaded into the browser's cache and does not play until fully loaded and the user clicks onto another page

Front 30

Video Advertising

Back 30

TV like advertisement that appears as an in page video commercial or before, during or after content

Front 31

Search Engine Advertising

Back 31

advertisers match the interests and intentions of the searchers on Google, with ads that pertain to their searches

Front 32

Social Search Advertising

Back 32

Effort to provide fewer, more relevant and trustworthy results based on a social graph. It uses your social contacts to provide search results: using like buttons as recommendations for web page search results

Front 33

Link Farms

Back 33

groups of websites that link to one another, thereby boosting their ranking in search engines (JC Penny hired links to all websites and would always be at the top of clothing search results: fraud)

Front 34

Content Farms

Back 34

Companies that generate large volumes of textual content for multiple Web sites that is designed attract viewers and search engines

Front 35

Click Fraud

Back 35

Occurs when a competitor clicks on search engine results and ads, forcing the advertiser to pay for the click even though the click was not legitimate

Front 36

Mobile and Local Advertising

Back 36

Banner ads on phones, banner ads on sites like Google, Twitter, Facebook, Foursquare; Texts to consumers offering coupons, local advertising, display ads in apps and games

Front 37

Sponsorship

Back 37

A paid effort to tie an advertiser's name to information, an event or a venue in a way that reinforces its brand in a positive, yet not overly commercial manner

Front 38

Direct Email Marketing

Back 38

e-mail marketing messages sent directly to interested users, who have "opted-in" somehow and expressed interest in receiving advertisements of the item being promoted

Front 39

Spam

Back 39

unsolicited commercial email sent to promote scams, porn and other unsavory things that society doesn't approve of. Usually a robot sends spam.

Front 40

Blog Advertising

Back 40

122 million people read blogs, 28 million write blogs. Advertisers pick the top 100 to place ads on.

Front 41

Blog networks

Back 41

collections of small number of popular blogs, coordinated by a central management theme, and which can deliver a large audience to advertisers

Front 42

Game advertising

Back 42

creating ads for online gaming and ones that involve downloading software (in game billboard ads, branded virtual goods)

Front 43

Sponsored Banners

Back 43

National Geographic overlaid its logo on the soccerthemed game Bola

Front 44

Branded Games (Advergames)

Back 44

companies create their own games on their websites or facebook pages such as Travelocity's Roam with the Ghone game.

Front 45

Behavior targeting

Back 45

using the online and offline behavior of consumers to develop the types of ads you show them

Front 46

Interest-based advertising

Back 46

use of search queries and clicks on results to behaviorally target consumers

Front 47

Social Marketing

Back 47

using personal profiles, posts, likes, and photos to behaviorally target consumers

Front 48

Ad Exchange

Back 48

online, real time auction where data aggregators sell personal tracking information to advertisers

Front 49

Retargeting Ads

Back 49

Showing the same ad to individuals across multiple websites

Front 50

Excellent driver for web sales

Back 50

physical catalogs

Front 51

Impression

Back 51

number of times an ad is served

Front 52

Hit

Back 52

number of http requests received by a firm's server

Front 53

Hits can be misleading....

Back 53

because a "hit" does not equal a page, because multiple graphics or images within a page can account for multiple hits

Front 54

Unlawful Internet Gambling Enforcement Act 2006

Back 54

makes it a crime to use credit cards or online payment system for internet betting

Front 55

How can E-Commerce enable cyber bullying?

Back 55

The absence of face-to-face interaction conceals identities, which enables bullies to torment victims without penalty. The internet also eases the flow of communication between people; an attribute cyber-bullies user to their advantage. Can attach a victim by sending out derogatory emails or texts to multiple recipients.