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7 Cards in this Set
- Front
- Back
Agenda setting- |
the power of the media to bring public attention to particular issues and problems
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Equal time rule-
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the requirement that broadcasters provide candidates for the same political office equal opportunities to communicate their messages to the public
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Fairness doctrine-
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a Federal Communications Commission requirement for broadcasters who air programs on controversial issues to provide time for opposing views. The FCC ceased enforcing this doctrine in 1985
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Framing-
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the power of the media to influence how events and issues are interpreted
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Priming-
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process of preparing the public to take a particular view of an event or political actor
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Right of rebuttal-
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a Federal Communications Commission regulation giving individuals the right to have the opportunity to respond to personal attacks made on a radio or television broadcast
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Sound bites-
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short snippets of information aimed at dramatizing a story rather than explaining its substantive meaning |