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7 Cards in this Set

  • Front
  • Back

Agenda setting-

the power of the media to bring public attention to particular issues and problems
Equal time rule-
the requirement that broadcasters provide candidates for the same political office equal opportunities to communicate their messages to the public
Fairness doctrine-
a Federal Communications Commission requirement for broadcasters who air programs on controversial issues to provide time for opposing views. The FCC ceased enforcing this doctrine in 1985
Framing-
the power of the media to influence how events and issues are interpreted
Priming-
process of preparing the public to take a particular view of an event or political actor
Right of rebuttal-
a Federal Communications Commission regulation giving individuals the right to have the opportunity to respond to personal attacks made on a radio or television broadcast
Sound bites-

short snippets of information aimed at dramatizing a story rather than explaining its substantive meaning