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5 Cards in this Set
- Front
- Back
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•Target Market
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•themarket segment(s) toward which the retailer plans to focus its resources andretail mix
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•Retail Format
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•thenature of the retailer’s operations—its retail mix
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Retail Market |
Agroup of consumers with similar needs and a group of retailers that satisfythose needs using a similar retail channel and format
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brand image
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•Setof associations consumers have about a brand that are usually organized aroundsome meaningful themes.
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positioning
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Thedesign and implementation of a retail mix to create in the customer’s mind animage of the retailer relative to its competitors. Also called brandbuilding.
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