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54 Cards in this Set
- Front
- Back
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_____ is the corporation which takes classic fonts and redesigns them making the x-height larger and the fit of the text tighter, makes the consistent drawings of fonts available all over the world
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ITC
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list the features of an Old Style font
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- little vertical stress/slanted characters
- lots of bracketing - little hairline/stem contrast - small, coarse serifs with slightly concave bases - small x-heights |
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list the features of an Egyptian style/slab serif font
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- minimal variation of thick and thin strokes
- heavy serifs with squared-off ends - large x-heights - vertical stress in rounded strokes - little to no bracketing |
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list the features of a Transitional style font
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- greater hairline/stem contrast
- wider, gracefully bracketed serifs with flat bases - larger x-height - vertical stress in rounded strokes - numerals are cap height and consistent in size |
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list the features of a Modern style font
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- extreme hairline/stem contrast
- hairline serifs without bracketing - small x-height - square serif - vertical stress in rounded strokes |
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list the features of a Sans Serif font
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- no serifs
- larger x-height - little to no stress in rounded strokes - often squared-off terminals - little to no hairline/stem contrast |
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list several kinds of decorative fonts
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textured
western rustic inline outline script circus gothic shadowed |
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from what line to what line is type measured?
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ascender – descender
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the height of the body of the lowercase characters, measured from the baseline is called the _________.
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x-height
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what determines the visual appearance of the size of type?
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the size of the x-height
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how many points are in an inch?
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72
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how many picas in an inch?
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6
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how many points in a pica?
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12
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from what line(s) is leading measured?
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baseline - baseline
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_______ ___________ helps readability more than increased point size
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increased leading
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the graphic designer has more control of the ____________ of the type
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readability
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Which is easier to read?
- all uppercase - upper and lower |
upper and lowercase
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_________ _______ is used in headlines to close up the space between lines of type and give a compact headline.
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negative leading
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white type on a black background is called ________
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reversed type
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the TYPE designer has more control over the __________ of the type
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legibility
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when setting the text type, what is the goal of the designer?
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to create an even gray tone on the page
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what is an optimal line length for text type?
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1.5 - 2 inches
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what do you do to a title of a book in text for emphasis?
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italicize
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when using shades of gray in type, how far apart should the percentages be to assure optimum readability?
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40% - 50%
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what are prime marks?
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straight quotes, used to indicate a measurement of distance
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when you design with just two families of fonts, what should those families be?
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a serif and sans serif family
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how do prime marks differ from curly quotes?
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prime marks are straight
curly quotes have a "66" or "99" shape |
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which alignment of type is the easiest to read?
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flush left/ragged right
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________ are enlarged word spaces that align vertically through a column of justified type; they are undesirable and distracting for the reader
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Rivers
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the design of a typeface, that an h can be distinguished from an n, a or c from an o, etc. directly affects ____________
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legibility
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the selection of a typeface, the tracking, point size, leading and line length, directly affects _____________
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readability
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symbol used to show the word "to"
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en dash
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the symbol used to attribute a quote to an author, and when there are dashes in sentences in text.
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em dash
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_________ are straight quotes that are used to indicate feet or inches
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prime marks
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_________ is more closely spaced than three periods and will not give as great a break in the text as period space period, etc
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ellipsis
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___________ is the and symbol, &
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ampersand
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AM and PM should always be set as ________
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small caps with no periods
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under a bullet, type that runs onto a second line (called runovers) should be flush with the ___________
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text, not the bullet
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_______________ the title of a book in text for emphasis; never bold it.
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italicize
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use __________ only in callouts - followed by a definition
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bold
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__________ are when either the first or last line of a paragraph is separated in a different column from the other lines of the paragraph. The worst kind is when one line of a paragraph is less than half the column width.
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Orphans
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________ are when the last line of a paragraph is less than half the column width
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Widows
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____________ means that the point size of the text and the point size of the leading are the same, meaning there is very little white space between the lines. Such type is particularly hard to read.
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Set solid
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use a ____________ before a definition, always with a space before the first letter of the definition. They are also used when you have a long series of phrases in a list that are separated by semi-colons.
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colon
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use a ______________ to separate two clauses that are each full sentences on their own, but whose meaning is so closely connected that joining them makes them appear more immediate.
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semi-colon
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use a ______ at the end of a declaratory sentence.
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period
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use a ___________ to give a pause in a sentence, or before quotes, or to separate thoughts in a sentence or elements in a list.
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comma
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use a _________ to separate years as in 1993/94 or and/or or his/her
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virgule
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use ___________ to indicate elements that are long in a list format where order or hierarchy is not important. Always align runovers under the text, Option 8 on the keyboard.
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bullets
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Use a ___________ to indicate a interrogative.
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question mark
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use an ______________ to show intensity or immediacy or anger in a statement
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exclamation point
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an __________ is used to replace the word "number" or pound
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octothorpe
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the symbol used in place of the word "at" - often used to show quantity at a price.
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at symbol
arroba miau snabel shtrudel petite escargo chiocciolina klammeraffe api kanel-bolle |
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the symbol used to show the break of syllables over two lines of text
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hyphen
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