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134 Cards in this Set

  • Front
  • Back

Encoding

processing info to form a mental code

Storage

involves holding and maintaining encoded info in memory over time

Retrieval

involves locating and recovering info from memory

Attention

involves focusing awareness on a narrowed range of stimuli or events

"Cocktail Party Phenomenon"

you can hear your name when you had previously been paying attention to a different conversation

Levels of Processing Theory

model of memory 1 of 4. Proposes that deeper levels of processing result in longer lasting memory codes


Structural (visual), Phonemic (acoustic), Semantic

Structural (visual)

shallow, emphasis on physical structure

Phonemic (acoustic)

intermediate, focus on what the word sounds like

Semantic

deep, focus on meaning of the word and what it represents

maintenance rehearsal

very shallow, repeating info over and over

elaboration

very deep, links stimulus to other info at the time of encoding

imagery

creation of visual images to represent words, used to enrich encoding


self-referent encoding

involves deciding whether or how info is personally relevant

sensory memory

preserves info in its original sensory form for a brief time, usually only a fraction of a second

sensory register

info is brought in through 5 senses and held for 1 second in this. each sense has its own

Brown-Peterson Procedure

a distractor task to prevent rehearsal

Information Processing Model of Memory

model of memory 2 of 4. info goes into the sensory register it leaves within a second (whether that means lost or moved on) stuff that is paid attention to goes to the short term memory. it is either rehearsed and brought back to the stm, lost within 20 sec, or encoded into long term memory. from long term memory it can be brought back to stm by retrieval

Short Term Memory (STM)

is a limited capacity store that can maintain unrehearsed info for 10-20 seconds

Rehearsal

the process of repetitively verbalizing or thinking about info

chunk

group familiar stimuli; stored as a single unit to improve stm capacity

working memory capacity (WMC)

refers to one's ability to hold and manipulate info into conscious attention

Long-Term Memory

an unlimited capacity store that holds information forever

Flashbulb Memory

unusually vivid memory, primarily encoded semantically, that contains detailed recollections of the circumstances of which people learned about an emotionally significant memory

conceptual hierarchy

multilevel classification system based on common properties among items

schema

an organized cluster of knowledge about a particular object from PREVIOUS KNOWLEDGE and EXPERIENCES with that object

semantic network

web of interconnected facts

spreading activation

when people hear one word and think of related words, it is called spreading activation

Parallel Distributed Processing (PDP)

model of memory 3 of 4. assume that cognitive processes depend on patterns of activation on highly interconnected computational networks that resemble neural networks (specific memories correspond to specific patterns of activation)

consolidation

solidifying memories to make them permanent

tip-of-the-tongue phenomenon

the temporary inability to remember something you know, accomplished by a feeling it is just barely out of reach. May be able to remember the first letter or something about it

feeling of knowing phenomenon

feel like you know it but are unable to describe it

Elizabeth Loftus

eyewitness memory, an example of misinformation

misinformation effect

when participants RECALL of an event they witnessed IS ALTERED by introducing misleading POST-EVENT INFORMATION

Constructive memory

filling in the gaps of memory using schemi during encoding+retrieval

spontaneous generalization

reaching conclusions based on limited/biased info using a schema

reality monitoring

process of deciding whether memories are based on external sources or internal sources

source monitoring

involves making attributions about the ORIGINS of memory

destination memory

involves TO WHOM one has TOLD WHAT

mnemonic devices

strategies for enhancing memory (acronyms, acrostics, rhymes, ect.)

context dependent learning

remember info best in the same/similar physical LOCATION as where info was learned

state dependent learning

remembering info best in the same physiological state as we learned the info

testing effect

you improve every time you take a test

overlearning

continued rehearsal after you first appear to have mastered it

serial-position curve

when subjects show better memorization of objects at the beginning and end of a list

mood congruency

info processing/recall is facilitated if a person's emotional state is similar to the tone of the info

acrostics

phrases or poems where each letter stands for something

acronym

first letters added together to form a word

method of loci

involves taking an imaginary walk along a familiar path where images of items to remember are associated with certain locations

link method

forming mental image of items to be remembered in a way that links them together

Forgetting curve

by Ebbinghaus, graphs retention and forgetting over time

retention

proportion of materials remembered

retention interval

length of time between presentation of information to be remembered and the measurement of forgetting

recall

measure of retention requires subjects to REPRODUCE information without help (essay questions)

recognition

measure of retention that requires subject to SELECT previously learned information (multiple choice test questions)

relearning

measure of retention requires a subject to memorize information a second time to determine how much time or how many practice trials are saved by having learned it before

method of savings

difference in number of practice trials between first and second time learning something

ineffective encoding

you never actually learned it

decay

gradual erosion of memory

inference theory

people forget info because of competition from other information

retroactive decay

when learning new info impairs the retention of PREVIOUSLY learned info

proactive decay

when old info impairs the learning of NEW info

encoding specificity principle

the value of a retrieval cue depends on how well it corresponds with the memory code

transfer appropriate processing

model of memory 4 of 4. occurs when initial processing of info is similar to the type of processing required by the subsequent measure of retention

motivated forgetting

by Freud, refers to keeping distressing thoughts and feelings buried in the unconsciousness

long-term potentiation

increase in synaptic strength

retrograde amnesia

loss of memory of events prior to the onset of amnesia, due to brain swelling or a virus

anterograde amnesia

loss of memory of events after the onset of amnesia, a result of hippocampal damage

declarative memory system

purposeful, handles factual information

explicit

intentionally encoded or retrieved

nondeclarative memory system

unconscious, houses memories for actions, skills, conditioned responses, and emotional responses

implicit

unintentionally encoded or retrieved

episodic memory system

dated recollections of personal experiences

semantic memory system

general knowledge that is not connected to a time when it was learned

prospective memory

remembering to do something in the future

retrospective memory

remembering events from the past or previously learned info

hippocampus

part of the brain associated with memory

thalamus

relays info to be encoded

prefrontal cortex

home of working memory and higher order thinking

amygdala

emotional memories

Glutamate

neurotransmitter that strengthens neural connections

acetylcholine

alzheimer's

cognition

refers broadly to mental processes and thinking

language

consists of symbols that CONVEY MEANING and the RULES for combining those SYMBOLS that can be used to create an infinite number of messages

phonemes

smallest SOUND units in a language that can be distinguished perceptively

morphemes

smallest unit of MEANING in language

semantics

area of language focused on the MEANING of WORDS and their combinations (determining if its literal or metaphorical)

syntax

system of rules that specify how words can be ARRANGED into sentences

Surface Structure

string of words put together

deep structure

underlying meanings

1 1/2 to 3 months

cooing

6 - 10 months

babbling

12 -18 months

one word stage

18 - 24 months

telegraphic speech

fast mapping

process by which children map a word onto an underlying concept after only one exposure

overextension

child incorrectly uses a word to describe a wider set of objects or actions then it is meant to

underextension

child incorrectly uses a word to describe a narrower set of objects than is meant to

overregulizations

when grammatical rules are incorrectly applied to irregular cases

metalinquistic awareness

ability to reflect on the use of language (children dont understand sarcasm)

bilinguilism

acquisition of two languages that use different speech sounds, vocabulary, and grammatical rules

language acquisition device (LAD)

by Chomsky, an innate mechanism or process that facilitates learning of language

linguistic relativity

the hypothesis that one's language determines the nature of one's thoughts

functional fixedness

tendency to perceive an item only in terms of its most common use

mental set

exist when people persist in using problem solving strategies that have worked in the past and it prevents them from coming up with the correct strategy

insight

when people suddenly discover the correct solution after struggling with it for a while

problem space

set of possible pathways to a solution

trial and error

trying possible solutions and discarding those that are in error until one works

algorithms

methodical step by step procedure for trying all possible alternatives

heuristics

guiding principles, a "rule of thumb" used in solving problems and decision making

incubation effect

new solutions surface after not consciously thinking about the problem for a while

decision making

evaluating alternatives and choices among them

theory of bounded rationality

asserts that people tend to use simple strategies in decision making that focus o only a few facets of available options and often result in "irrational" decisions that are less than optimal

three things that limit decision making abilities

time restraints, limited info, cognitive ability

additive (multi-attribute) model

gives things scores on specific attributes

eliminating by aspects

gradually eliminating less attractive alternatives

reaction time

time it takes to make a decision

complexity

how many possible responses there are

stimulus-response compatibility

does the response naturally go with the stimulus

expectancy

response is quicker or more accurate if you expect it

risky decision making

making choices under circumstances of uncertainty

subjective utility

represents what an outcome is personally worth to an individual

speed accuracy trade off

faster speed produces lower accuracy

prototype

first thing that comes to mind, a stereotypical thing. (when someone says dog, you picture a yellow lab)

anchoring heuristic

tendency to an initial estimate only slightly after being presented with additional information

availability heuristic

a mental shortcut that relies on IMMEDIATE example that COME TO MIND

representative heuristic

making a decision based on how something fits our SCHEMA or prototype

script

special order of things we do

narrative

schema in a story form

conjunction fallacy

when people estimate the odds of two uncertain things happening together as greater than one happening individual

recognition heuristic

when the choice is between two things, one heard of one not, people tend to assume the one heard of is of higher value

gambler's fallacy

belief that the odds of a chance event increase if the event hasn't occurred already. Thinking random events will correct themselves

Overestimating the Improbable

ignoring base rates, overestimate the likelihood of a good outcome

Confirmation Bias

the tendency to only interpret, seek, or recall info that is likely to support one's decisions and beliefs

framing

how you pose a question

loss aversion

a loss feels greater than a gain of the same size