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10 Cards in this Set
- Front
- Back
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Most professional membership groups believe that the primary purpose of establishing codes of ethics is
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Education and information
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Which is not listed as a code of good practice regarding video releases?
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The sponsor must specifically state why the VNR is a proper fit for the targeted media outlet
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Many practitioners are limited in their profession by a
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technician mentality
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The major effort to improve standards and professionalism in public relations worldwide is
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accreditation
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Even if a bride is intended or not, the sending of gifts to media reps is almost always considered
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a conflict of interest
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critics often complain that PR codes of ethics
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have no teeth
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Which one of the following is NOT a hallmark of a PR professional?
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a high loyalty to the employer of the moment
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Small-scale organizations of low complexity usually have PR person working in the roles that are primarily
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technical
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the most admired fortune 500 companies think of PR as
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a strategic management tool
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The practice of purchasing expert communication services from outside the organization is referred to as
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outsourcing
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