Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
8 Cards in this Set
- Front
- Back
|
Buzz marketing |
Word of mouth marketing Marketing tactics designed to get positive word of mouth marketing message and get a virus like spread thru the target market |
|
|
Viral marketing |
Buzz marketing online |
|
|
Stealth marketing |
Buzz marketing that starts of word of mouth spread in a clandestine manner. Consumer is unaware that the company is making the buzz |
|
|
Experiential marketing |
Marketing that creates one on one experiences that allow consumers to experience the brand in an exciting way |
|
|
Community marketing |
Organizing and supporting niche communities that share a common interest involved with the brand. Fan clubs, forums |
|
|
Grass roots marketing |
Community marketing on a personal and local level. Smaller scale (initially) usually involves volunteers and face to face interaction (door to door political campaigning by volunteers) |
|
|
Mobile marketing |
Marketing communication directed at a mass audience, smaller group, or single person using a mobile device. App marketing- creating an app for your brand or buying ads on other apps Sms marketing- texting ads |
|
|
Brand integration |
Product placement where the brand I'd woven into the thread of the story. BMW in James bond, junior mint in Seinfeld |
