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17 Cards in this Set
- Front
- Back
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Maquiladoras |
Mexican factories located along the US-Mexico border that receive preferential tariff treatment |
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Differentiation |
Distinguishing the offerings of an organization in a way that the customer perceives as adding value |
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Experience Differentiation |
Engaging a customer with a product through imaginative use of the five senses so the customer experiences the product. |
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Low Cost Leadership |
Acheiveing max value as perceived by the customer. |
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Response |
A set of values related to rapid, flexible, and reliable performance |
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Resources View |
A method managers use to evaluate the resources at their disposal and manager or alter them to achieve competitive advantage |
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Value Chain Analysis |
A way to identify those elements in the product/service chain that uniquely add value |
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Five Forces Model |
A method of analyzing immediate rivals, potential enemies, customers, suppliers, and substitute products |
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SWOT Analysis |
A method of determining internal strengths and weaknesses and external opportunities and threats |
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Key Success Factors |
Activities or factors that are key to achieving competitive advantage |
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Core Competencies |
A set of skills, talents, and capabilities in which a form is particularly strong |
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Theory of Comparative Advantage |
A theory which states that countries benefit from specializing in (and exporting) goods and services in which they have relative advantage, and they benefit from importing goods and services in which they have a relative disadvantage |
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Multinational Corporation (MNC) |
A firm that has extensive involvement in international business, owning or controlling facilities in more than one country. |
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International Strategy |
A strategy in which global markets are penetrated using exports and licenses. |
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Multidomestic Strategy |
A strategy in which operating decisions are decentralized to each country to enhance local responsiveness |
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Global Strategy |
A strategy in which operating decisions are centralized and headquarters coordinates the standardization and learning between facilities |
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Transnational Strategy |
A strategy that combines the benefits of global scale efficiencies with the benefits of local responsiveness |
