Chapter Twelve International Marketing

Front 1

The top 200 retailers worldwide and dominated by US Retailers who hold a __% market share.

Back 1

50.6%

Front 2

Retailers that offer a narrow product line and wide assortment

Back 2

Specialty Stores

Front 3

Markets that contain specilty stores specializing in a particular product category

Back 3

Specialized Markets

Front 4

General retailers that offer a braod variety of goods and wide assortment

Back 4

Department Stores

Front 5

Retailers that sell high volumes of merchandise, offer limited service & charge lower prices

Back 5

General merchandise discount

Front 6

General merchandise discount stores that offer a wide variety of merchandise and limited depth

Back 6

All purpose discount stores

Front 7

Large general merchandise discount stores that carry a narrow vairety of merchandise and a wide assortment

Back 7

Category Specialist/Category Killers

Front 8

Retailers who sell brand name products and designer merchandise below regular retail prices.

Back 8

Off Price Retailers

Front 9

Showrooms displaying the products of catalog retailers, offering high turnover, brand name goods at discount prices

Back 9

Catalog Showrooms

Front 10

Retailers selling primarily food products

Back 10

Food Retailers

Front 11

Self-Service food retailers with annual sales of more than $2 million and with an area less than 20,000 square feet

Back 11

Conventional Supermarkets

Front 12

Large retailers such as combination stores or hypermarkets that sell food, drugs and other products

Back 12

Superstores

Front 13

Medium-size retailer stores that combine food and drug retailing

Back 13

Combination Stores

Front 14

Very large retail stores that combine supermarket, discount and warehouse retailing principles

Back 14

Hypermarkets

Front 15

Stores that require members to pay an annual fee operating in low overhead, warehousing type facilities, offering limited lines of brand name and dealer brand groceries, apparel, appliances and other goods at a substantail discount

Back 15

Warehouse Clubs/Wholesale Clubs

Front 16

Small retailers located in residentail areas, open long hours and carry limited lines of high turnover necessities

Back 16

Convenience Stores

Front 17

Selling through the Internet using websties to increase market penetration & market diversification

Back 17

Interactive home shopping/electronic retailing/Internet Retailing

Front 18

Interactive modes of retailing conveience goods

Back 18

Vending Machines

Front 19

Retailing through cable channels selling to consumers in their homes, through infomercials and through direct response advertising shown on braodcast or cable.

Back 19

Television home shopping

Front 20

Retailing using catalog & other direct mail, instead of brick and mortar stores

Back 20

Direct Mailing Retailing

Front 21

Retailers selling products through mail catalogs

Back 21

Catalog Retailers

Front 22

Selling that involves a salesperson, typically an indpt. distributor contacting a consumer at a convient location (home, office) and demostrating product use & benefits, taking orders & delivering products.

Back 22

Direct Selling

Front 23

Using acquaintance networks through an alternative distribution structure for the purpose of distribution.

Back 23

Network marketing/Multilevel marketing

Front 24

Purchasing products from a neighboring country where the consumers may be charged lower duties

Back 24

Cross-Border Shopping