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11 Cards in this Set
- Front
- Back
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why do firms need to study and understand internal environment
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fill in
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global mind set
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the ability to analyze, understand, and manage an internal organization in ways that are not dependent on the assumptions of a single country, cultural, or context
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value
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measured by a product's performance characteristics and by its attributes for which customers are willing to pay
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3 conditions that affect managerial decisions about resources, capabilities and core competencies
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uncertainty
complexity intraorganizational conflicts |
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tangible resources
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assets that can be observed and quantified
-financial -organizational -physical -technological |
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intangible resources
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assets that are rooted deeply in the firm's history, accumulated over time, and are relatively for competitors to analyze and imitate
-can be leveraged -human -innovation -reputational |
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core competencies
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-distinguish a company competitively and reflect its personality
-"crown jewels of a company" -Innovation is a core competency for Apple |
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criteria of sustainable competitive advantage
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valuable
rare costly to imitate nonsubstitutable |
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value chain activities
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activities or tasks the firm completes in order to produce products and then sell, distribute, and service those products in a way that create value for customers
-supply chain management -operations -distribution -marketing (including sales) -follow up services |
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support functions
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activities or tasks the firm completes in order to support the work being done to produce, sell, distribute, and service the products the firm is producing
-financing -human resources -management information systems |
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outsourcing
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purchase of a value creating activity or a support function activity from an external supplier
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