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9 Cards in this Set

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Developed by Ernest Bormann, this theory posits that through the process of sharing common fantasies, a collection of individuals is transformed into a cohesive group. This theory draws from both the scientific and humanistic traditions.
Symbolic Convergence
The study of the way in which groups use creative and imaginative interpretations of events to fulfill psychological and rhetorical needs. Fantasy theme analysis is the research method of Bormann’s symbolic convergence theory.
Fantasy Theme Analysis
According to symbolic convergence theory, a collective view of social reality that develops when the same set of fantasy themes is voiced across many group situations.
Rhetorical Vision
Karl Popper’s requirement that a good scientific theory must be able to be proven false.
Falsifiability
The British philosopher responsible for the concept of falsifiability. He suggested that theories are nets cast to catch what we call the world.
Karl Popper
Relative simplicity; given two plausible explanations for the same event, scientists favor the less complicated one.
Rule of Parsimony
A theorist from the Annenberg School of Communication at the University of Pennsylvania who developed the Self-Referential Imperative and the Ethical Imperative for humanistic communication research.
Klaus Krippendorff
The premise that theorists must include themselves as participants in their own constructions; they affect and are affected by their ideas.
Self-Referential Imperative
the same autonomy they grant themselves. The premise that theorists in their constructions must grant people they
Ethical Imperative