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23 Cards in this Set
- Front
- Back
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Qualitative Data |
textual and visual goal- to understand the analysis ongoing and interactive employs member checking inductive in nature |
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quantitative Data |
numerical goal- to qualify magnitude of variables and relationships guided entirely by the researcher |
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member checking |
asking key informants to read the researcher's report to verify that the analysis is accurate |
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three step process of analysis |
-data reduction -data display -conclusion drawing/verification |
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categorization |
placing portions of transcripts into similar groups based on their content |
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Data Reduction |
the categorization and coding of data that is part of the theory development process in qualitative data analysis |
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code sheet |
lists the different themes or categories for a particular study |
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codes |
labels or numbers that are used to track categories in a qualitative study |
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comparison |
developing and refining theory and constructs by analyzing the diffrences and similarities in passages, themes, or types of participants |
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integration |
moving from the identification of themes and categories to the development of theory |
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recursive |
a relationship in which a variable can both cause and be caused by the same variable |
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selective coding |
building a storyline around one core category or theme; the other categories will be related to or subsumed to this central overarching category |
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iteration |
working through the data several times in order to modify early ideas |
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memoing |
writing down thoughts as soon as possible after each interview, focus group, or site visit |
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negative case analysis |
deli beratly looking for cases and instances that contradict the ideas and thoeries that reseachers have been developing |
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emic validity |
affirms that key members within a culture or subculture agree with the findings of a research report
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cross- research reliability |
the degree of similarity in the coding of the same data by different researchers
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credibility
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the degree of rigor, believability, and trustworthiness established by qualitative research
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triangulation |
addressing the analysis from multiple perspectives
USING: data collection and analysis multi data sets multi researchers multi time periods different kinds of relevant research informants |
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Triangulation |
the technique most often associated with credibility in qualitative research |
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Threats to Drawing Credible Conclusions |
- salience of first impressions or of observation of highly concrete or dramatic incidents - selectivity which leads to overconfidence in some data - co-occurrences taken as correlation even as causal relationship - not taking in the fact that source may not be reliable |
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peer review |
a process in which external qualitative methodologies or topic area specialists are asked to review the research analysis
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verbatims |
quotes from research participants that are used in research reports
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