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6 Cards in this Set
- Front
- Back
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Private label brand |
Brands that a certain retailer or distributor owns and sells |
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Co branding |
Agreement between two brands to work together to market a new product |
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Ingredient branding |
Form of cobranding that uses brand materials as ingredients or component brands in other branded products |
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Reach |
Percentage of target market that will be exposed to the edit vehicle |
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Frequency |
The average number of times a person in the target group will be exposed to the message |
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Promotional mix |
Advertising, pr, sales promo, personal selling, direct marketing |
