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12 Cards in this Set

  • Front
  • Back

Describe and explain in detail the three elementsneeded for success in the nomination game.

(1) money


(2) media attention


(3) momentum.

Describe and explain in detail the reforms that the McGovern-Fraser Commission brought to the Democratic Party.

1. established after riots at the 1968 Democratic National Convention, made party more representative


2. changed delegate selection to be made in public instead of important party leaders make their selections in secret


3. Led to states conducting primary elections select delegate selection process.



Describe and explain in detail the five criticisms of the primary and caucus systems.



(1) 1st caucuses have disproportionate impact on frontrunner



(2) Experienced politicians are busy working so can't devote much time to campaigning




(3) Money is too influential




(4) Voter Participation is low - only about 5% of registered voters show up to vote (older, wealthier voters)



(5) too much power to the media,

Describe and explain in detail the primary functions of the national party convention.

(1) They script their message to present their party in the best possible way to the public. (2) Delegates are there to support the party’s pre-determined candidate


(3) The party's leaders and many important followers attend to give support to the party’s nominee.


(4) Develop the party's policy positions and promote political representation.

Describe and explain in detail the factors that determine media coverage of an election.

(1) how candidates use their advertising budget


(2) how much "free" attention they get as newsmakers.



6. Describe and explain in detail the ten things candidates must do to effectively organize their campaigns.

(1) Get a campaign manager


(2) Get a fund-raiser


(3) Get campaign counsel


(4) Assemble a campaign staff


(5) Plan the logistics


(6) Get a research staff and policy advisers


(7) Hire a pollster


(8) Get a good press secretary


(9) Hire media and campaign consultants,


(10) establish a website

Describe and explain in detail the main features of the Federal Election Campaign Act of 1974.

(1) it created the Federal Election Commission (FEC)


(2) it provided public financing for presidential primaries and general elections


(3) it limited presidential campaign spending (4) It required disclosure


(5) it limited contributions

Describe and explain in detail the three provisions of the McCain-Feingold Act (2004).

(1) banned soft money contributions


(2) allowed individuals to give candidates up to $2000, with proposed increases to match inflation


(3) barred groups that are not funded by PACs from running "issue ads" within 60 days of a general election if they refer to a federal candidate.

Describe and explain in detail how political action committees are essential to a successful campaign.

1. provide direct funding and indirect funding through private ads that support a candidate or issue.


2. Any interest group of any size can form a PAC to directly give contributions of up to $5000 per candidate.


3. Campaigns are so expensive without the publicity that funding pays for, a candidate becomes irrelevant.





Describe and explain in detail three effects campaignscan have on voters.



(1) they reinforce voter's candidate preferences, (2) they can activate and motivate voters to get out to either fundraise, go door to door to garner support, as well as just voting


(3) they can change people’s minds about candidates

Describe and explain in detail three factors that tend to weaken campaigns’ impact on voters.

(1) people having selective perception


(2) party identification


(3 ) incumbents have the home court advantage



Describe and explain in detail how campaigns affect the scope of government.

1. candidate promises that the government will do more for the constituents.




2. candidates promise to dismantle sections of the government.