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11 Cards in this Set
- Front
- Back
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Chapter 8
Mass Media and Public Opinion History 12 |
Chapter 8
Mass Media and Public Opinion History 12 |
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Public Opinion
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those attitudes held by a significant number of persons on matters of government and politics
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Opinion Leader
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any person who, for any reason, has a more than usual influence on the views of others
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Mandate
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refers to the instructions or commands a constituency gives to its elected officials
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Interest Group
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private organizations whose members share certain views and work to shape the making and content of public policy
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Public Opinion Poll
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a device that attempts to collect information about public opinion by asking people questions
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Sample
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a representative slice of the total universe
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Random Sample
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a sample in which each member of the universe and each geographic area within it have a mathematically equal chance of being included within the sample
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Medium
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a means of communication
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Mass Media
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means of communication that can reach large, widely dispersed audiences simultaneously
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Sound Bite
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snappy reports that can be aired in 30 or 45 seconds or so
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