Chapter 8/9 Vocab

Front 1

persuasion

Back 1

the process of gradually influencing attitudes and behaviors and motivating the audience to act

Front 2

Maslow’s hierarchy of needs

Back 2

identified by Abraham Maslow, a specific order or needs

Hint 2

physiological needs, safety and security , social needs, esteem, and self-actualization

Front 3

appeal

Back 3

an attempt to persuade

Front 4

logical fallacy

Back 4

an error in logic that weakens a persuasive argument (e.g. a personal attack, a mistaken assumption that one event causes another, or reliance on non-expert testimony)

Front 5

collection letters

Back 5

a series of increasingly persuasive appeals to a customer asking for payment for goods and services already received

Front 6

reminder

Back 6

a collection letter that informs a customer in a friendly way that a payment has not been received and emphasizes the customer’s prior good credit rating

Front 7

inquiry

Back 7

a collections letter that attempts to determine the circumstances that are preventing payment and asks for payment

Front 8

demand

Back 8

a collection letter that makes a firm and unequivocal request for immediate payment and attempts to convince the debtor to pay the bill within a stated time by raising the possibility of legal action

Front 9

sales letter

Back 9

a letter that promotes a product, service, or business and seeks prospective customer or additional sales

Front 10

cold calls

Back 10

and unsolicited telephone call in which a job-seeker introduces himself or herself and asks about job openings

Front 11

employment agency

Back 11

an organization that matches job candidates with jobs, sometimes for a fee

Front 12

resume

Back 12

a persuasive written document in which job applicants summarize their qualifications and relate their education, work experience, and personal accomplishments to the needs of a prospective employer

Front 13

chronological resumé

Back 13

a document in which a job applicant’s work experience education, and personal achievements are presented in reverse time sequence, with the most recent experience in each category listed first (standard style)

Front 14

functional resumé

Back 14

a document in which a job applicant’s qualifications are presented in terms of notable achievements and abilities rather than work experience

Front 15

combination resumé

Back 15

a document that combines characteristics of chronological and functional resumés

Front 16

scannable resume

Back 16

a paper or electronic resume that is prepared for scanning through uncluttered formatting and inclusion of a keywords section

Front 17

application letter (cover letter)

Back 17

a letter that accompanies a resumé to summarize a job applicant’s qualification and value to a prospective employer

Front 18

solicited application letter

Back 18

a letter in which a job-seeker applies to an advertised position and asks for an interview

Front 19

unsolicited application letter (job-porpecting letter)

Back 19

a letter in which a job-seeker introduces himself or herself and asks about job openings

Front 20

job interview

Back 20

a structured, face-to-face conversation between one or more recruiters and a job candidate, in which the latter’s qualifications for a position and potential performance are assessed

Front 21

follow-up letter

Back 21

an informative letter that summarizes the key points of a job interview