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11 Cards in this Set

  • Front
  • Back

Ambiguity

There are two (or more) ways to interpret a word (bank)

Nodes in Memory

The nodes in our memory trigger which word to interpret

Anderson et al. (1976)

Instantiation: Encoding a particular structural node as connected to a particular semantic node



Semantic memory "intrudes" to influence episodic memory



The best cue for recall is "shark" not "fish" in "The fish attacked the swimmer"

Production vs. Verification

Verification: indicating the truth of a test item


ex. Fruit - peach; Animal - carnation



Production: retrieving an instance from memory when given a cue


ex. Fruit - A(pple) ; A rose is ____

Allan Collins & Ross Quillian

Quillian (1965) designed a computer model of semantic knowledge



Collins & Quillian developed the Hierarchical Network Model to test semantic memory

Hierarchical Network Model

Semantic memory consists of a network of basic elements (nodes) connected by pointers which express relations between elements



Assumption of cognitive economy:


- It takes additional time to retrieve features stored at a level, therefore it should be faster to answer questions about category membership than about properties (faster for "fly" than "red breast")


- Model doesn't explain the Typicality Effect: Faster to verify typical members f category than atypical members (A robin is a bird vs. A chicken is a bird)

Schaeffer & Wallace (1970)

Study found that it was faster to category verify Horse-Cow than Horse-Cat; slower to category verify Walnut-Daisy than Walnut-Parrot



Similarity helped "yes" but hurt "no"- contrary to collins & Quillian's semantic distance idea

Feature Comparison Model (Ripps, Shoben & Smith, 1973)

1) Defining Features: Features essential to define concept (bird- has feathers, has wings)


2) Characteristic Features: Features that are characteristic or common to many members of category, but not essential (bird- able to fly)



Relationships between concepts not stored in memory, must be computed


Ex. Stage 1: robin is a bird


Stage 2: Ostrich is a bird

Spreading Activation Network Model (collins & Loftus, 1975)

Concepts organization in network, but organizational not hierarchical



Length of links between concepts represents strength of associations (short or long length of relationships; having seen doctor makes decisions on nurse faster)



(Car > Truck > Firetruck > Red > Blue > Water ...)

Neely (1977)

Read the prime, then make a lexical decision about the target (focus on word trials)



Study: Shift/ no shift priming



Results: Suggests automatic spreading activation at short SOA (stimulus onset asynchrony); automatic + expectancy at long SOA

Summary

-Memory is organized into an interconnected network


- We can search through the network rapidly based on similarity


- There are automatic connections, but we can also learn to override these using conscious controlled strategies