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22 Cards in this Set
- Front
- Back
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Respondents |
people who verbally answer an interviewer's questions or provide answers to written questions |
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sample survey |
a more formal term for a survey |
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Random sampling error |
the difference between the sample result and thee result of a census conducting using identical products |
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systematic error |
error resulting from some imperfect aspect of the research design that causes respondent error or from a mistake in the execution of the research |
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sample bias |
a persistent tendency for the results of a sample to deviate in one direction from the true value of the population parameter |
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respondent error |
a category of sample bias resulting from some respondent action or inaction sucha s nonresponse or response bias |
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nonrespondent error |
The statistical difference between a survey that includes only those who who responded and a perfect survey that would also include those who failed to respond |
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nonrespondents |
people who are not contacted or who refuse to cooperate in the research |
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no contacts |
People who are not at home or who are otherwise inaccessible on the first and second contract |
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refusals |
People who are unwilling to particpate in a research project |
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self-selection bias |
a bias that occurs because people who feel strongly about a subject are more likely to respond to survey questions than people who feel indifferent about it |
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response bias |
a bias that occurs when respondents either consciously or unconsciously tend to answer questions with a certain slant that misrepresents the truth |
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Acquiescence bias |
a tendency for respondents to agree with a ll or most questions asked of them in a survey |
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extremity bias |
a category of response bias that results because some individuals tend to use extremes when repsonding to questions |
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interviewer bias |
a response bias that occurs because the presence of the interviewer influences respondents answers |
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social desirability bias |
bias in responses caused by respondents' desire, either consious or unconsious, to gain prestige or appear in a different social role |
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administrative error |
an error caused by the improper administration or execution of the research task |
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data processing error |
a categor of administratvie error that occurs because of incorrect data entry |
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sample selection error |
an administrative error caused by improper sample design or or sampling procedure execution |
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interviewer error |
mistakes made by interviewers failing to record survey responses correctly |
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interviewer cheating |
the practice of filling in fake anwers |
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personal interview |
face-to-face communication in which an interviewer asks questions |
