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5 Cards in this Set
- Front
- Back
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Segmentation |
Process of diving larger market into smaller pieces based on shared characteristics |
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Geodemogrqphy |
Segmentation technique that combines geography with demographics |
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Mass Customization |
Approach that modifies a basic good or service to meet the needs of an individual |
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Positioning |
Developing marketing strategy to influence how particular market segments perceives a good or service in comparison to the competition |
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Customer Relationship management |
A systematic tracking of consumers preferences and behaviors over time in order to tailor the value proposition to each individuals wants and needs |
