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14 Cards in this Set

  • Front
  • Back

What is a sign and what is an example?

it's something that invites someone to think of something other than itself, such as the way an image of a person invites one to think of the person.

What are the signified and the signifier?

the signifier is the sound image such as the sound of the word dog. the signified is the idea that is envoked by the signifier.

What is denotation?

It describes the first-order signification or what


Barthes called the first "plane of expression"

What is connotation?

it's the second order of signification and operates at the level of ideology and myth.

What is an iconic sign?

operate according to logic of similarity or likeness, icons resemble the objects they stand for (diagrams, photos and maps)

What is an indexical sign?

they are linked by cause or association to the objects they represent. (smoke indicates fire)

What is a symbolic sign?

linked by social convention or agreement; they are learned rather than instituted

What is rhetoric and what is rhetorical analysis?

the use of symbols by humans to influence and move other human. it's studying those symbols to find meaning because Rhetoricians believe that all symbols have value.

What are clusters?

the way individual sings are associated and dissociated from one another. (Association, Implication and Absence)

What is form?

it's an arousing and fulfillment of desires. it's the creation of desires and the satisfaction of it.

What is progressive form?

it describes the way a story advances, step by step (Crime T.V. shows)

What is repetitive form?

It's the reinstatement of the same thing i different ways

What is conventional form?

it's the appeal of the text.

What are the three levels of a narrative?

(Gerard Genette) Story content plane is what happens and to whom. Discourse expressive are actual words, written or spoken and actual images used to tell a story. Narrating act of recounting is who is speaking and from what perspective/point of view and in what relation.