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3 Cards in this Set

  • Front
  • Back

1.Porter's five forces model assesses industry attractiveness by surveying these five factors ________.


2.Products or services that may be sought as alternative solutions.. are referred to as ________.


3. The force from the five forces model that considers economies of scale, initial capital requirements, cost advantages relevant to company size, and lack of brand loyalty is the ________.

1. potential entrants, suppliers, buyers, substitutes, and rivalry among existing firms


2. Substitute products


3. Threat of new entrants

Chapter 5:1. A business plan is a written summary of ________.


2. A business plan______.


3. A solid business plan ________.


4. The ________ is also known as the "elevator pitch" and is written last, but is included as the first part of the business plan... in about two pages.

1. All of the above


2.All of the above


3. All of the above


4. Executive summer

5. The executive summary section of the business plan ________.


6.________ involves developing a game plan to guide a company... and objectives to keep it on its desired course.


7. The value proposition that sets a company apart from its competitors and gives it a unique position in the market, superior to its competition, is its ________.

5. All of the above


6. Strategic management


7. competitive advantage