Chapter 4

Front 1

Size

Back 1

the number of individuals in the population

Front 2

Distribution

Back 2

describes the location of the population geographically.

Front 3

Structure

Back 3

describes the population in terms of age, income, education, and occupation.

Front 4

Mobility

Back 4

the technical term for change of residence.

Front 5

How does mobility impact consumer behavior?

Back 5

~it shifts market locations for retail purchases on local levels
~it creates regions of relative growth and regions of relative decline
~ for consumers who move, it creates demand for certain purchases and for new patterns of patronage.

Front 6

What is probably the most widely applied single cue we use to initially evaluate and define individuals we meet?

Back 6

Occupation

Front 7

Occupation provides?

Back 7

Status and Income

Front 8

A household's income level combined with its accumulated wealth =

Back 8

Its purchasing power

Front 9

What enables purchases but does not generally cause of explain them?

Back 9

Income

Front 10

Occupation and education directly influence

Back 10

preferences for products, media and activities

Front 11

Subjective discretionary income(SDI)

Back 11

is how much money consumers feel they have for nonessentials.

Front 12

What does our age shape?

Back 12

It shapes the media we use, where we shop, how we use products, and how we think and feel about marketing activities.

Front 13

A generation or age cohort

Back 13

is a group of persons who have experienced a common social, political, historical, and economic environment.

Front 14

Cohort analysis

Back 14

the process of describing and explaining as well as prediction attitudes, values and behaviors of an age group.

Front 15

Pre- Depression Generaion (<1930)

Back 15

Have lived through the Depression, WWII & witnessed radical social, econmic, & technological changes.
Conservative & concerned w/ finacial & personal security.

Front 16

Depression Generation
(1930-1945)

Back 16

Small children during Depression or WWII & matured during the prosperous years of the 1950s and early 1960s.

Front 17

Baby Boom Generation
(1946-1964)

Back 17

Born during dramatice increase of births b/w the end of WWII &1964.

Front 18

What was influeced by the Kennedy assasination, the Vietnam War, recreational drugs, the sexual revolution, the energy crisis, the rapid growth of divorce and the Cold war, as well as rock & roll & the Beatles?

Back 18

Baby Boomer Generation

Front 19

What generations "Invented" rock & roll and grew up with music & television as important parts of their lives.

Back 19

Depresion Generation

Front 20

What generations is Conservative & concerned w/ finacial & personal security.

Back 20

Pre- Depression Generation

Front 21

Compared to prior generations, this generation has higher income, higher education, more tech savvy, and defining retirement differently.

Back 21

Baby Boom Generation

Front 22

This generations is a strong market for "anti-aging" products, travel, and financial services.

Back 22

Baby Boom Generation

Front 23

What generation is often aliented by overly "youth oriented" appeals in ads?

Back 23

Baby Boom Generation

Front 24

What generation matured during difficult econcomic conditions?

Back 24

Generation X

Front 25

What was the first generation to be raised by mainly dual-career households?

Back 25

Generation X

Front 26

What was the first geneartion to face "reduced expectations".

Back 26

Generation X

Front 27

This generation is more highly educated than previous generations

Back 27

Generation X

Front 28

What generation has women more highly educated than men?

Back 28

Generation X

Front 29

To reach this generations it requires special attention to media, particularly online.

Back 29

Generation X

Front 30

This generation has a strong sense of independence & autonomy. Assertive, self-reliant, emotionally and intellectually expressive, innovative, and curious.

Back 30

Generation Y (the echo boom)

Front 31

What generation is multiracial?

Back 31

Generation Y(the echo boom)

Front 32

This generation has two sub-marktes: Twenty-somethings & Teens

Back 32

Generation Y(the echo boom)

Front 33

This generation is expected to have higher education and is very tech savvy with media options.

Back 33

Generation Y(the echo boom)

Front 34

It is too early to characterize this generations, but they will likely continue trends in increase education diversity, and technology usuage.

Back 34

Millennials

Front 35

Social Stratification

Back 35

refers to groups (or strata) of people who are arranged in some sor ot ranked order.

Front 36

Social rank, Social Class, or Social Standing

Back 36

is one's position relative to others on one or more dimensions valued by society.

Front 37

Inherited Status

Back 37

Automatically assigned at birth

Front 38

What generation is multiracial?

Back 38

Generation Y(the echo boom)

Front 39

Earned Status

Back 39

based on a person's actions and performance.

Front 40

This generation has two sub-marktes: Twenty-somethings & Teens

Back 40

Generation Y(the echo boom)

Front 41

Status crystallization

Back 41

Moderat in U.S., reflects the consistency of these status dimensions.

Front 42

This generation is expected to have higher education and is very tech savvy with media options.

Back 42

Generation Y(the echo boom)

Front 43

It is too early to characterize this generations, but they will likely continue trends in increase education diversity, and technology usuage.

Back 43

Millennials

Front 44

Social Stratification

Back 44

refers to groups (or strata) of people who are arranged in some sor ot ranked order.

Front 45

Social rank, Social Class, or Social Standing

Back 45

is one's position relative to others on one or more dimensions valued by society.

Front 46

Inherited Status

Back 46

Automatically assigned at birth

Front 47

Earned Status

Back 47

based on a person's actions and performance.

Front 48

Status crystallization

Back 48

Moderat in U.S., reflects the consistency of these status dimensions.

Front 49

What social class stays out of public spotlight unless they enter politics or support a charity event?

Back 49

Upper-Upper Class

Front 50

What social class lives in excellent homes, drive luxury automobiles, own original art & travel extensively.

Back 50

Upper-Upper Class

Front 51

This social class is the current generation's new successful elite.

Back 51

Lower-Upper Class

Front 52

This social class is not accepted by the upper crust of the community.

Back 52

Lower-Upper Class

Front 53

Many people of this social class engage in conspicious consumption to show off their great wealth

Back 53

Lower-Upper Class

Front 54

In this social class edcuation and occupation are key. Consisting of successful professionals, businesspeople and corporate managers.

Back 54

Upper-Middle Class

Front 55

A sound education for their kids are very important.

Back 55

Upper-Middle Class

Front 56

This social class is involved in the ars and charities.

Back 56

Upper-Middle Class

Front 57

This social class consists of white-collar workers and high paid blue collar workers.

Back 57

Middle Class

Front 58

This social class typcially has some college education but not a degree.

Back 58

Middle Class

Front 59

Many members of this social class feels insecure due to recent trend of workforce reductions.

Back 59

Middle Class

Front 60

People in this social class are concerned about respectability and care what their neighbors think.

Back 60

Middle Class

Front 61

This social class consist of skilled and semiskilled factory, service and sales workers.

Back 61

Working Class

Front 62

Some people this this social class seek advancement, however are more likely to seek security for & protection of what they have.

Back 62

Working Class

Front 63

Many people in this social class dislike the upper middle class. They are proud to be able to do "real work" and see themselves as the often unappreciated backbone of America.

Back 63

Working Class

Front 64

This social class consits of individuals who are poorly educated, have very low incomes, and work as unskilled laborers.

Back 64

Upper-Lower Class

Front 65

People in this social class live in marginal housing, often located in depressed & decayed neighborhoods.

Back 65

Upper-Lower Class

Front 66

This social class is often close at hand and represent very real threats with crime, drugs and gangs.

Back 66

Upper-Lower Class

Front 67

This social class has very low incomes & minimal education.

Back 67

Lower-Lower Class

Front 68

This segment of society is often unemployed for long periods of time & is the major recipient of government support & services provided by nonprofit organizations.

Back 68

Lower-Lower Class