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6 Cards in this Set

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Define Explicit Cognition

Explicit Cognition is when the participant is aware they have to think and reflect on the answer they are giving to form it. (You wanna watch out for questions that use explicit cognition if you don't WANT the participant to know what they're answering. (Questions about racism))

Demographic Information is...

Information based on the "Demographic" of your subjects. Age, gender, race, height, weight. Anything that's important to your results. But only that which is. No invasive questions without reason.

Quickly outline the process of making a questionnaire, highlighting the use of closed and open-ended questions.

Open-ended questions are used before the questionnaire is created, as a way to diagnose the aspects that we want to test. Closed ended questions are what is put on the actual questionnaire though.

What is an item is reference to a questionnaire?

An item is a stimulus that requires an answer.

What is a factor?

A factor is a facet of a questionnaires result that you are graded on. If you take a test for narcissism, it can have 100 questions, but there's only ONE factor you're being graded on. (One category). But you could write a questionnaire on Ways of Coping that has 10 questions, but ways of coping is a "five factor" process, saying that you'd be graded on 5 different facets of the skill.

Define a positively/negatively keyed item.

An item can be either positively or negatively keyed, meaning that a score of 5 on a positively keyed statement means "yes" where that score on a negatively keyed question means "no."


Pos: "Do you think we should kill all the jews?"


Neg: "Jews should be allowed to survive"


(Side note, when adding up scores for a certain quality (jew hating-ness), you have to flip the negatively keyed scores to match up)