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15 Cards in this Set
- Front
- Back
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Marketing Environment |
The actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers |
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Microenvironment |
The actors close to the company that affect its ability to serve its customers--the company, suppliers, marketing intermediaries, customer markets, competitors, and publics |
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Macroenvironment |
The larger societal forces that affect the macroenvironment--demographic, economic, natural, technological, political, and cultural forces |
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Marketing Intermediaries |
Firms that helps the company promote, sell, and distribute its good to final buyers |
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Public |
Any group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives |
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Demography |
The study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics |
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Baby Boomers |
The 78 million people born during the years following World War II and lasting until 1964 |
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Generation X |
The 49 million people born between 1965 and 1976 in the "birth dearth" following the baby boom |
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Millennials (or Generation Y) |
The 83 million children of the baby boomers born between 1977 and 2000 |
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Economic Environment |
Economic factors that affect consumer purchasing power and spending patterns |
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Natural Environment |
Natural resources that are needed as inputs by marketers or that are affected by marketing activities |
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Environmental Sustainability |
Developing strategies and practices that create a world economy that the planet can support indefinitely |
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Technological Environment |
Forces that create new technologies, creating new product and market opportunities |
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Political Environment |
Laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society |
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Cultural Environment |
Institutions and other forces that affect society's basic values, perceptions, preferences, and behaviors |
