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14 Cards in this Set
- Front
- Back
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Marshall McLuhan
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a communication scholar who wrote Understanding Media and The Gutenberg Galaxy, among other books. He is perhaps most famous for creating the "global village" metaphor regarding electronic media and his often-misunderstood phrase "the medium is the message."
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codex
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a manuscript book of individually bound pages
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Johannes Gutenberg
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German printer credited with creating the first mechanical printing press in Europe in 1455
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Gutenberg Bible
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one of a handful of surviving Bibles printed by Johannes Gutenberg; considered the first mechanically printed works in Europe
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Dime Novel
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the first paperback book form, which cost ten cents. This made it accessible even to the poor
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mass-market paperback
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inexpensive, soft-cover books sold in bookstores and other public places such as supermarkets and drugstores
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print-on-demand (POD)
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the publication of single books or tiny print runs based on customer demand, using largely automated, non-traditional book printing methods such as the color laser printer
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entertainment
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a function of mass communication that is performed in part by all three of the other four main functions (surveillance, correlation, cultural transmission) but also involves the generation of content designed exclusively to entertain
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Benjamin Day
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publisher of the New York Sun, he ushered in the era of the penny press when, on September 3, 1833, he began offering his paper on the streets for a penny
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penny press
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Newspapers that sold for a penny, making them accessible to everyone. They differed from older newspaper forms in that they tried to attract as large an audience as possible and were supported by advertising rather than subscriptions
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Newspaper Preservation Act
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created in 1970, it is intended to preserve a diversity of editorial opinion in communities where only two competing, or independently owned, daily newspapers exist
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joint operating arrangements (JORs)
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legal agreements that permit newspapers in the same market or city to merge their business operations for reasons of economics yet maintain independent editorial operations
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readership
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the number or percentage of people who read a newspaper, which may be larger than the actual number of copies sold because a single copy bay be read by more than one person
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circulation
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the number of copies of a newspaper that are sold or distributed
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