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14 Cards in this Set
- Front
- Back
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marketing research
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marketing function that links the consumer, customer, and public to the marketer through info
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marketing information system
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set procedures and methods that regularly generates, stores, analyzes, and distributes marketing information for use in making marketing decisions
using certain internal and external data/reports |
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company records
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data: sales results, expenses, supplier data, and production schedule
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Competitor records
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price, products, location, and market share
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Customer profile data
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result of previous marketing studies regarding buying behavior, shopping patterns, customer demographic, and lifestyles research
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government data
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price trends, new regulations and laws, and future projections for the economy
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attitude research
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opinion research; research designed to obtain info on how people feel about certain products, ideas or companies
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market research
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systematic gathering, recording, analyzing, and presentation of information related to marketing goods and services
concerned with size, location, and makeup of the market for a particular product or service |
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sales forcasting
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effort to estimate future sales of a product
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market share/ sales penetration
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share that is assigned to a business
can try to increase shares by changing product, pricing, promotion, or distribution |
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economic forecasting
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attempt to predict future economic conditions of a city,a region, the country, or another part of the world
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media research
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issues of media selection and frequency
effectiveness of the advertising message and media placement |
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product research
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evaluation product design, package design, product usage, and consumer acceptance of new and existing products
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test marketing
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new product is placed in one or more selected geographic areas
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