Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
10 Cards in this Set
- Front
- Back
|
the main reason why customers buy and stay with one company over another is
|
relationship
|
|
|
a successful company is defined based on
|
customer retention
|
|
|
business development concerns itself with
|
attracting and qualifying prospective customers
|
|
|
a marketing tool such as cold calling is classified as a
|
telemarketing tool
|
|
|
to ensure products and services reach intended customers, ______ is required
|
follow up
|
|
|
word of mouth advertising is defined as
|
people who have seen your marketing campaign and have heard good things about your services from other external customers
|
|
|
potential customers responding to your marketing campaign are called _____ sales
|
voluntary
|
|
|
effective customer service operations will
|
all of the above
|
|
|
continuous improvement in the customer service picture means
|
using customer feedback to improve the overall operations of the company, its products and services
|
|
|
integrity requires
|
both a and b, fully trained employees and unrestricted access to information and tools
|
