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23 Cards in this Set

  • Front
  • Back
When a firm simply wants to sell its products and services in foreign marketplaces
Leases the right to use its intellectual property (ie. patents) to another firm, called the licensee, in exchange for a fee. (E.g. Heineken and Pepsi)
Allows an independent organization to operate a business under the name of another in return for a fee. (E.g. McD’s).
Contract manufacturing
when outsourcing of the creation of product occur
Management contracts
means one company sells its management (sometimes technical) expertise to a company in another area of the world.
export corporation
tends to view the world as a single marketplace and strives to create standardized goods or services that will meet the needs of customers everywhere.
multilocal companies
believe that consumers in each country, or region, are fundamentally different in their tastes and preference, export organizations believe that consumers are basically the same worldwide.
Global approach
tries to combine the benefits of an export orientation and multilocal organization. Try to achieve global-scale efficiencies, while remaining locally responsive to their customers. (E.g. Ford Motor Company)
ethnocentric approach
foreign subsidiaries have little autonomy, operations are typically centralized and major decisions are made at the corporate headquarters
polycentric philosophy
tend to treat each subsidiary as a distinct entity with some level of decision-making authority
geocentric managerial approach
strives to integrate its businesses. Relationships between headquarters and foreign subsidiaries tend to be extremely collaborative, with each participant contributing important information, perspective, and decision-making factors
Third party nationals (TCN
residents of a different country that the parent or host country.
regiocentric mangerial approach
scaled down version of the geocentric model in that it tends to appoint people to positions within general regions of the world. (E.g. Coca-cola)
who are placed in an assignment outside their home country.
Short-term assignments
something longer than a business trip” staying in a hotel
Developmental assignments -
necessity for a high-potential fast-tracker in many large international companies
Strategic assignments
persons with special skills who are moved to become a country manager in an unfamiliar area
long-term assignment -
similar to the traditional expatriate role. Involve start ups, or an ongoing managerial presence to resolve major problems and who typically be taken by a “career expatriate”
involve the purchase of an existing business
global mindset
is more a general description of the need for all organizational decision makers to think well beyond domestic issues
thir party that specialize in importing and exporting
joint venture
create a new separate company owned jointly by partners
strategic alliances
when companies agree to partner with one another, but do not set up a separate entity