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24 Cards in this Set
- Front
- Back
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media literacy
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the process of interacting with media content and critically analyzing it by considering its particular presentation, its underlying political or social messages and ownership and regulation issues that may affect what is presented and in what form
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net neutrality
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a principle that states that broadband networks should be free of restrictions on content, platforms, or equipment and that certain types of content, platforms, or equipment should not get preferential treatment on the network
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actualities
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edited audio clips from people interviewed
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voice-over
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an unseen announcer or narrator talking while other activity takes place, either on radio or during a television scene
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laugh track
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a device used in television sitcoms that generates prerecorded laughter timed to coincide with punch lines of jokes
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product placement
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the practice of advertisers paying for actual products to be used and shown prominently in television shows and movies
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media oligopoly
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a marketplace in which media ownership and diversity are severely limited and the actions of any single media group substantially affect its competitors, including determining the content and price of media products for both consumers and advertisers
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analog media
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term originally used in audio recording for media analogous to the sound being re-created. It now refers to all nondigitized media, such as print media, audio and video recordings, photography, and film
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citizen journalism
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journalism done by amateurs or volunteers either with citizen journalism websites, blogs, or as part of a mainstream news organization's website
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podcast
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a program that is usually audio or video that lets users easily subscribe, much like subscribing to a blog
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Digital Millennium Copyright Act
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a copyright law in the United States that makes it a criminal act to circumvent or alter digital rights management technologies that protect copyrighted works
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hypertext
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text online that is linked to another web page, website, or different part of the same web page by HTML coding
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ASS feed
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short for really simple syndication, it lets users easily subscribe to feeds from a blog or website
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"digg"
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a popular website in which users submit material (called digging) to be voted on by other users with the most popular material appearing o the home page
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multimedia
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a combo of different types of media in one package
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interactivity
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a dialogue between a human and a computer program that happens simultaneously or nearly so and the human can determine what is being viewed
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personalization
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the ability of media-content producers to provide content that is of interest to a specific user based either on criteria the user has selected, such as a zip code, or on automated tracking of their web-viewing habits
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localization
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the ability of media-content producers to provide content based on a users locale, either done automatically based on an ISP or after the user has provided information such as a city name or zip code
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CPM
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cost per thousand. The standard unit for measuring advertising rates for publications, based on circulation
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banner ad
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an advertisement across the top or along the side of a website and the original form of advertising on the web
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click-through rate (CTR)
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rate at which people click on the ad
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search engine marketing (SEM)
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paying a search engine such as Google to have a listing appear prominently when searched
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search engine optimization
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a strategy that utilizes website design, careful choice, of key words, links, and other techniques to show prominently in online searches
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freemium
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a subscription type in which subscribers can receive some content for free but if they want to take advantage of all the site has to offer they must pay a monthly subscription
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